Trade Marketing Manager, Mainstream Chocolate

Job Location: Parsippany

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As the Trade Marketing Manager – Mainstream Chocolate, you will take ownership of bringing our brand strategy to life at retail. You will lead the development and execution of the in-store activity plan, ensuring that every touchpoint reflects our vision and drives impact.

In this role, you will craft and cascade the Go-to-Market plan, defining execution standards across Distribution, Shelving, Merchandising, and Pricing (DSMP). You will manage the in-store activity calendar and be accountable for achieving DSMP and financial KPIs for your assigned brands and segments.

Based at our U.S. Headquarters in Parsippany, NJ, you will report to the Senior Trade Marketing Manager – Kinder and collaborate closely with cross-functional teams to deliver excellence at shelf. This position is hybrid.

Main Responsibilities:

• Ensure attainment of Front End and Mainstream chocolate brands’ KPI targets including KPI tracking and action plans
• Develop sales tool kits (e.g., selling stories) in support of launches or initiatives
• Develop Go-to-Market deck and initiatives based on Marketing priorities focused on key windows ensuring balance and appropriate focus among brands
• Track promo effectiveness at strategic customers and identify opportunities to improve ROI
• Provide input into demand planning process to ensure customer trends are accurately reflected in forecasts
• Partner with Category Trade Marketing, Marketing and Category Management to develop appropriate range by channel to maximize sales and profitability for each occasion.
• Partner with Customer, Marketing, and Shopper teams to develop actionable plans to drive accelerated growth or improve profitability.
• Propose the S&OP budget (volume and revenue) of the assigned brands in collaboration with Demand Planning & Marketing
• Ensure clear lines of communication between Trade Marketing, Brand Marketing and Customer Teams
• Monitor customer team performance and engage with teams as necessary to ensure KPI and S&OP goals
• Deliver performance management reporting: i.e. new item performance tracking, monthly business review insights and implications
  
  

Who we are looking for:

• Bachelor’s degree required; MBA is a plus
• 5-7 years of relevant experience required; CPG Food experience is preferred with Customer Management experience
• Multi-channel CPG experience including, C-store, Mass, Grocery, Dollar, e-Comm & EU Discounters
• Brand / Trade / Customer Marketing experience, supporting delivery of effective Joint Business Plans
• Knowledge of Trade Promotional Management and Seasonal Confections
• Strong communication skills with an ability to outline and reinforce the Trade Marketing & DSMP strategy
• Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
• Commercially astute with strong business sense and excellent problem solving / analytical skills
  
  

Compensation Data

The base salary range for this position is $110,000 - $156,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at https://www.ferrerocareers.com/us/en/our-benefits

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.