Strategic Account Manager, Coaching & Team Solutions

PlayOn Sports


Date: 3 weeks ago
City: Alpharetta, GA
Contract type: Full time
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and VidSwap—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.

When being there means everything, we make sure you never miss a moment.

Playon is looking for a Strategic Account Manager, Coaching & Team Solutions to builds strong relationships with key clients and delivering innovative solutions to support coaches and teams at all levels.

In this role, you’ll be responsible for owning a portfolio of schools and athletic programs, focusing on expanding adoption of Playon Coaching Analytics, team fundraisers, camp registration tools, and other team-driven products. Partnering closely with coaches, athletic directors, and key stakeholders to understand their needs and demonstrate how Playon solutions can solve their challenges. Developing and executing a go-to-market strategy to cross-sell and upsell solutions, leveraging data insights and customer relationships. You will also be responsible for collaborating with internal teams (e.g., sales, customer experience and customer success) to identify opportunities to sell across the entire Playon ecosystem, as well as act as a trusted advisor, building long-term relationships with coaches and athletic staff.

The Outcomes You’ll Deliver

Drive Sales of Analytics & Team Solutions at PlayOn

Build Strong Relationships with High School Coaches & Athletic Departments

Maximize Cross-Selling Opportunities with GoFan & NFHS Network Schools

In this role, you can expect to

  • Conduct outbound prospecting to identify new opportunities within existing schools for coach-driven solutions.
  • Schedule and lead product demonstrations and conversations with coaches and athletic staff.
  • Collaborate with the ticketing and non-athletic teams to ensure consistent messaging and a unified customer experience.
  • Become an expert in PlayOn Coaching Analytics and other team-focused tools, staying up-to-date on product enhancements and industry trends.
  • Maintain accurate records in CRM, tracking leads, opportunities, and pipeline metrics.
  • Provide feedback to the product team on customer needs and market demands, advocating for enhancements that benefit coaches and teams.
  • Represent PlayOn at events, tradeshows, and webinars relevant to coaches and athletic stakeholders.


To thrive in this role, you have

  • Proven success in sales, account management, or customer-facing roles, preferably in SaaS, edtech, or sports-related industries.
  • Strong communication and relationship-building skills, with experience engaging coaches, athletic directors, or school decision-makers preferred.
  • Ability to work cross-functionally with internal teams to maximize customer success and identify upsell opportunities.
  • Comfortable managing a high volume of accounts and juggling competing priorities.
  • Self-motivated, goal-oriented, and driven to meet and exceed sales targets.
  • Familiarity with analytics tools, sports technologies, or fundraising platforms is a plus.
  • Experience with CRM platforms (e.g., Salesforce, HubSpot) and data-driven sales approaches.


How You Play

  • Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
  • Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
  • Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
  • Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.


Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.

The Benefits We Offer

Multiple medical insurance plans to choose from

Dental, vision life and disability insurance

Employee Emergency Fund

Company equity (stock options)

Open PTO policy

401K plan with company match

Hybrid/flexible work environment

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.

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