Senior Marketing Specialist

Description

OVERVIEW: The Senior Marketing Specialist helps to develop, articulate and execute marketing and communication strategy in response to product objectives. The position designs and maintains a unified marketing and communication program that spans all types of media opportunities. The position identifies marketing objectives and target markets for products or services; builds brand identity; raises awareness through effective marketing campaigns; and provides graphic artistry and copy writing for all literature, ads, press releases, etc.

Essential Job Responsibilities/Functions

Leadership and Project Management - Use expertise to contribute to strategies and tactics related to marketing

• Translate business objectives into marketing and communications objectives.
• Develop and manage detailed marketing plans that aligns to those objectives.
• Develop and implement collateral to strengthen the company's market presence.
• Contribute to the overall direction of the company and align the department goals and initiatives with those of the company.
• Support public relations needs.
• Develop relationships with local and national media.
• Develop a marketing budget and track costs.
• Identify and assess opportunities to increase the value of marketing.
• Conduct periodic reviews of marketing goals.
• Regularly conduct relevant market research, using market research for planning, monitor attendance trends, analyze sales and marketing metrics.
• Produce and maintain an online marketing calendar.
• Support Sales team with sales material to include presentations and point of sale content.
• Expand current brand identity strategy and establish an implementation plan.
• Guide editorial direction and internal creative services.
• Ensure clear communication of mission, vision and values while elevating the company to the next level of visibility.
• Oversee development of corporate videos and marketing collateral.
• Collaborate with community organizations for event sponsorships.
• Write press releases and design advertisements for distribution to local and national news outlets.
• Design and order promotional and event materials.
• Provide photography services and maintain photo archive.
• Align domains, email extensions and other marketing elements with the strategic direction.
  
  

Website Management - Manage and maintain websites for Maglio Companies and other Maglio brands as needed

• Design and create new web pages/sites as needed.
• Update information as it changes (employee titles, event dates, etc).
• Monitor and/or develop analytics tools for measurement of communications programs.
• Develop, write and manage online content.
• Manage web hosting accounts.
• Other projects as assigned.
  
  

Requirements

Education/Experience:

• Course progress towards a Bachelor’s Degree in a job-related field and three to five years of related experience or an Associate’s Degree or two years of college with job related coursework.
• Layout and design, professional printing/publishing skills, including ability to present concepts visually
• Experience with Adobe Illustrator, WordPress, Canva, Microsoft suite or similar programs preferred.
• A wide degree of creativity
• Strong understanding of current trends in digital media/social media
• Project management skills
• Strong writing, editing, proofreading and verbal presentation
• Self-motivated with a positive and professional approach to management
• Efficiency in the building and maintenance of consistent branding
  
  

Competencies

• Customer-centered focus
• Team Player
• Analytical
• Creativity
• Strategic Thinking
• Organization
• Media Relations
• High level of technical knowledge
  
  

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position may occasionally be exposed to a cold and wet environment.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to lift up to 20 pounds.