Product Strategy Specialist

Essential Purpose Of This Position

The Product Strategy Specialist is an employee who supports the product and market functions. The Product Strategy Specialist is responsible for supporting all aspects of the product line(s) including, financial analysis, performance to forecast, performance to plan, sales team support, selling & pricing strategy execution, product promotions, new supplier identification and development, and alternate product identification. The Product champion leads the product category supporting development and execution of marketing programs that improve product line sales and profitability performance.

Essential Duties And Responsibilities

• In collaboration with inside and outside sales team to support the development of pricing strategies and balance profit margins to meet revenue goals and to increase customer satisfaction.
• Supports the development and execution of a comprehensive business plan and strategy for the market segment(s) in which Essex Brownell competes, primariliy electrical insulation related products. As part of the strategy, develop the core positioning and messaging for each assigned market segment and product category.
• Analyzes competitiveness of each product offering and product trends in the marketplace. Use this analysis to develop strategies for assigned products.
• Conducts market research and customer interviews to identify technology and innovation trends in the assigned market segments. Monitor market segment trends and identify opportunities for new products and services.
• Support and develop go-to-market strategies for new products. Plan the launch of new products, develop product literature/training materials as needed and manage the cross-functional implementation of the product launch plan.
• Coordinate elements of marketing communications for assigned market segments and product categories. Collaborate with the VP of Marketing, marketing management and other Product Champions to execute a well-coordinated plan.
• Coordinate & develop sales training materials to support new product introductions and existing product lines.
  
  

Required Education And Experience

• Bachelor’s degree in engineering, Management, Marketing or equivalent
• 2 to 5 years’ experience in industrial distribution or managing industrial product lines.
• 1 to 3 years’ experience in successfully supporting sales teams with business insights, sales tools, product specification/selection materials, training, and product presentations.
  
  

Preferred Experience

• Prior experience supporting successful B2B product marketing campaigns to the industrial, automotive, energy, and commercial market segments.
• Prior electrical market knowledge.
• Microsoft Access knowledge is a plus!
  
  

Additional Qualifications

• Must demonstrate strategic mindset
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to manage and keep projects on-track effectively and efficiently.
• Excellent written and oral communication and presentation skills.
• Ability to effectively present information to top management, customers, and vendors.
• Must demonstrate strong problem-solving skills and analytical skills.
• Strong interpersonal and negotiation skills.
• Ability to build and maintain relationships.
• Ability to participate in cross-functional teams.
• Ability to be a self starter.
  
  

Scope Of Duties And Responsibilities

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.

This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.