Paid Social Strategist

Description

Maxwood Furniture, a rapidly growing furniture company with over two decades of success, is home to an expanding portfolio of brands, including Max & Lily, Plank + Beam, Maxtrix, and more. With thriving direct-to-consumer (DTC) websites, we’re seeking a Paid Social Strategist to join our e-Commerce team. If you’re passionate about driving high-impact social campaigns with precision and leveraging data to fuel marketing success, this is your opportunity to shape our brand growth.

Position Overview

This high-impact role focuses on managing and optimizing advertising campaigns across Meta, TikTok, Pinterest, and other platforms to drive revenue, enhance brand visibility, and achieve strategic marketing objectives. You’ll dive deep into campaign performance, leveraging analytics to refine strategies, and collaborate with cross-functional teams to align advertising efforts with our brand strategies. Your expertise will power innovative advertising strategies and elevate our e-Commerce presence.

You Are

• Data-driven: A detail-oriented problem solver with a knack for optimizing campaigns through granular analysis and identifying growth opportunities.
• Strategic communicator: Able to build cross-functional partnerships and distill complex PPC performance data into clear, actionable insights for technical and non-technical stakeholders.
• Highly organized and meticulous: A self-sufficient project manager who thrives in a fast-paced environment, prioritizing tasks efficiently and ensuring flawless campaign execution.
• A trend capturer: Skilled at analyzing historical data to uncover patterns that inform advertising strategies and drive measurable results.
  
  

You Will

• Manage campaigns: End-to-end management from creative uploads to testing new audiences and new campaign structures across multiple paid social channels.
• Optimize campaign performance: Conduct daily monitoring and analysis of campaign metrics to maximize performance and efficiency.
• Track and report performance: Develop reports and dashboards to track key metrics (e.g., CPC, CTR, conversion rates), providing actionable insights to improve campaign outcomes.
• Drive A/B testing and experimentation: Build and execute a testing roadmap for ad creatives, landing pages, and targeting strategies, using results to optimize campaigns and enhance customer engagement.
• Lead post-mortem campaign analysis: Conduct thorough reviews of major campaigns, identifying successes, challenges, and actionable next steps to refine future strategies.
• Champion data-driven strategies: Foster a culture of continuous testing and measurement, integrating full-funnel analytics to align advertising efforts with broader marketing goals.
  
  

Requirements

• 2+ years of hands-on experience managing paid media campaigns (paid social experience preferred)
• Proven track record of optimizing campaigns to achieve KPIs such as ROAS, revenue, and conversions.
• Strong analytical skills with expertise in tools like Google Analytics or similar platforms for campaign tracking and reporting.
• Exceptional attention to detail with the ability to manage complex, high-volume campaigns efficiently.
• Excellent communication skills to present insights and recommendations to diverse audiences.
  
  

What We Offer

• Competitive salary and comprehensive benefits package.
• Hybrid office schedule for flexibility.
• A fast-paced, innovative work environment with a transparent, supportive leadership team that encourages bold ideas.
• A collaborative, talented team passionate about building exceptional products and customer experiences.
  
  

Why Join Us?

If you’re an advertising expert with a passion for driving campaign performance through meticulous management, data-driven optimization, and innovative strategies, this is your chance to make a significant impact. Join Maxwood Furniture as a Paid Social Strategist and lead our paid social efforts to new heights, shaping the future of our e-Commerce success