National Account Manager - UK

Sales National Account Manager - UK

Location: London

Athletic is on a mission to revolutionize the beer industry by making fantastic and ground-breaking non-alcoholic beverages. We are excited to be on the search for a passionate and enthusiastic individual to join our team. At Athletic and through our products, we believe we can have a positive impact on the health, activity, and opportunity in our communities - we actively seek representation from all diverse communities to continue to broaden our horizons.

Seeking a versatile, passionate Sales Manager interested in making waves in an innovative segment of the craft beer market. Athletic Brewing is pioneering a revolution in non-alcoholic craft beer. The opportunity this role affords can be as expansive in a rapidly growing company. As team members, our outside sales territory managers operate with a high degree of independence and tackle unique challenges as we ignite this new segment. While you will wear many hats, we place a very high value on work/life balance and offer above industry pay with full-time benefits. We would love to further discuss our vision for the brand, impact, and how you can be a big part in it playing out.

This role is field-based covering mostly London and the south but also national where required. (***must be based within commutable distance of London)

Job Responsibilities:

• Represent Athletic Brewing's values and mission in the territory.
• Maintain and cultivate relationships in territory – Distributors, key retail buyers, and other brand partners - includes sales launch presentations, work withs, events/samplings at key accounts.
• Actively travel throughout the market to visit accounts and 5 days per week to obtain and increase business and sell in/execute displays within designated territory. Minimum 36 hours in trade time (at accounts or events) per week.
• Perform samplings, activations, and attend events.
• Forecasting production needs with brewery team and distributors.
• Distributors - Operate hand-in-hand with distribution partners on a daily basis, participate in planning meetings on a quarterly and annual basis.
• Drive sales volume and distribution in the territory by identifying new opportunities, active selling, and motivating distributor sales teams to prioritize the brand in their portfolio.
• Visit new and existing retail opportunities on a regular basis - both traditional and non-traditional for our innovative segment, on-and-off premise
• Manage chain account relationships within territory in coordination with national accounts team.
• Execute sell-through and merchandising initiatives for retail accounts to increase consumer trial and engagement.
• Coordinate territory event and sponsorship schedule, evaluate ROI of opportunities with sports marketing team.
• Resolve client and customer complaints and issues quickly and professionally.
• Develop promotional budget for key accounts in territory.
• Accurately track all expenses and inventory from POS to sampling
• Based on this being an outside sales job, it is required four days a week in market or at trade
• Keep diligent records of all elements of trade performance (everything from volumes/velocity to reactions to promotional budgeting).
• Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
• Must be able to travel nationally as required.
  
  

Desired Experience/ Traits

Who you are:

• Passion, Integrity, Honesty, Dependability, Attention to detail.
• Team-oriented and results driven with a commitment to quality.
• Must be able to fulfill physical requirements of delivering beer and setting up at festivals - safely lift, climb stairs, clean, etc.
• Must be able to travel around the territory freely and regularly.
• Independent operator - disciplined and self-driven
• Good communicator and team player, ability to build meaningful relationships with new contacts and motivate.
• Personal curiosity in improving systems.
• Desire to have a positive impact on customers.
• Passionate interest for the brewing industry and community.
• Must live or be willing to relocate to territory.
• Available to work nights/weekends with from time-to-time
• You have the desire and entrepreneurial mindset to lead and develop new business. You don’t wait to be asked
• Strong understanding of the key levers of a P&L and have excellent negotiation skills
• Strong understanding of category data and how to build compelling selling arguments to support your proposals
  
  

Skills & Experience:

• FMCG experience of winning new business across on and off trade independents, convenience, impulse, grocery or field sales. Experience working with key national and regional wholesalers preferred
• 4-year degree valued
• Beverage/restaurant industry experience valued.
• Strong in market selling skills savvy valued.
  
  

Package:

• Travel: Requires 4-5 days a week in market or at trade.
• Salary: Commensurate with experience - Base salary and performance bonuses.
• Health insurance
• 25 days holiday + bank holidays
• Pension contribution
• Share options