MEDIA ACCOUNT EXECUTIVE

Description

The Media Account Executive is r esponsible for the growth and management of a designated client portfolio. This role includes developing and executing sales strategies, driving revenue growth, and ensuring the success of customized brand building initiatives across all Insight's media platforms. We provide a comprehensive suite of media, including targeted digital newsletters, website advertisements, top-tier digital and print business magazines, and impactful community events, all aimed at fostering growth and collaboration within the business community. We structure our sales operations and territories by industry to provide our clients with specialized expertise and personalized support.

Overall Responsibilities

• Drive Revenue Growth: Develop and execute strategic, multi-platform marketing programs that exceed revenue targets across print, digital, and event platforms.
• Cultivate Client Partnerships: Build and maintain strong client relationships by crafting customized marketing solutions that align with their business objectives and deliver measurable results.
• Championing Company Values and Goals: Embody and reinforce the company's values within the organization and in client interactions.
  
  

Specific Responsibilities

Drive Revenue Growth

• Meet or exceed individual and team revenue goals.
• Prospect, sell, and provide advertising services to new and existing accounts to meet their brand building initiatives.
• Drive revenue across print, digital, and event platforms through selling, upselling, and cross-selling.
  
  

Cultivate Client Partnerships

• Assist clients within designated industry categories in defining vision, strategy, and infrastructure requirements to support their business objectives.
• Actively engage with the local business community and attend industry-related events to stay current on local business, industry, and media trends.
• Develop tailored marketing solutions across multiple platforms based on client needs and objectives, ensuring campaign performance meets client expectations.
• Use internal resources to monitor and optimize customized campaigns, maximizing delivery and revenue through consistent collaboration with customers.
• Schedule and conduct in-person and virtual meetings with current and prospective clients regularly.
  
  

Championing Company Values

• Consistently demonstrate the company's vision, mission, and core values in all interactions, both internal and external.
• Maintain a “customer-comes-first” environment with proactive commitment to internal and external customer service.
• Actively seek opportunities to collaborate with other departments to improve efficiency and productivity, especially in assigned industry categories.
• Actively participate in the Great Game of Business and company training programs.
• Implement a system for maintaining accurate and up-to-date account information.
• Regularly review account data to ensure its completeness and accuracy.
• Participate in all safety training sessions, apply safe practices to job tasks, and report all safety-related concerns and incidents to Human Resources as quickly as possible.
  
  

Qualifications

Knowledge : Bachelor's degree in a relevant field (e.g., Business, Marketing, or Communications) or an equivalent successful career track with a minimum of five years of experience in advertising, sales, marketing, or business.

Skills

Skills :

• Proven ability to build and maintain strong, personalized relationships with clients and team members, fostering trust and collaboration to drive consistent sales growth.
• Strong business acumen with the ability to analyze market trends, develop strategic plans, and make data-driven decisions to achieve business objectives.
• Proven ability to adapt to changing circumstances, resolve challenges effectively, and maintain focus on achieving results in dynamic environments.
• A results-driven mindset with a strong work ethic and a proven track record of meeting and exceeding sales goals.
  
  

Behavior : Presents a professional, positive image to the public. Models a positive attitude and team spirit. Exhibits actions consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, and ESOP culture. Maintains a valid driver’s license.