Manager, Sports Marketing

At ASICS, our Sound Mind, Sound Body philosophy is more than a tagline, it's our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward.

ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

A Brief Overview

The Manager, Sports Marketing, is a critical component in the ASICS America Marketing department's overall success as they will develop and implement strategies that will promote our athletes, events, and teams. This position will report directly to the Director, Sports Marketing and will be responsible for overseeing daily operations while guiding department managers and assistant managers in their assigned sport categories.

Leadership Responsibilities

• This position has people leadership responsibilities
  
  

What You'll Do

• Working closely with Director of Sports Marketing, Global Sports Marketing and U.S. Marketing leadership, in creating a cohesive vision for sport that aligns to ASICS business and brand needs.
• Ability to develop sports marketing strategic plans that connect our sport assets (athletes and events) to brand and business objectives while working cross functionally across Marketing, Product, PR, and Sales teams to bring holistic plans to life.
• Build and develop presentations that include a clear narrative flow: business objective → strategic approach → asset integration → consumer impact → measurement plan, including KPI metrics like brand awareness, conversion and preference.
• Develop a multi-year event strategy, identifying white space for consumer activation, syncing investment with return, and optimizing presence and amplification.
• Oversee our event portfolio and add relevant races as needed that will utilize the Race Roster registration platform with the end goal of increasing memberships in the OneASICS program.
• Assist Director, Sports Marketing with building and maintaining annual Strategic Plan ensuring that the department stays within the allocated budget per calendar year.
• Build strong relationships and engage with industry race directors, external partners, and sponsors.
• Collaborate with the marketing team in the development and execution of marketing plans for assigned sports and events.
• Travel to domestic and international sporting events as needed.
• Conduct quarterly competitor analysis for the purpose of sharing information with internal partners of current marketplace trends.
• Adheres to all company policies and procedures
• Embodies and demonstrates company ethics and values
• Abides by all federal, state and local laws
  
  

How You'll Be Successful

• Ability to effectively motivate, engage and foster growth within direct reports.
• Ability to hold themselves and direct reports accountable to a high standard of performance and results.
• Strategic Sports Marketing Expertise: Comprehensive knowledge of sports marketing principles, industry trends, and best practices to develop effective strategies that align with brand objectives and business goals.
• Cross-Functional Leadership: Ability to guide department managers and collaborate effectively across Marketing, Product, PR, and Sales teams to implement cohesive marketing plans.
• Event Portfolio Management: Experience in developing and executing multi-year event strategies, identifying activation opportunities, and optimizing brand presence at sporting events.
• Data-Driven Decision Making: Skills in establishing measurement frameworks, analyzing KPIs (brand awareness, conversion, preference), and utilizing data to inform strategic adjustments.
• Relationship Management: Proven ability to build and maintain strong relationships with race directors, external partners, sponsors, and athletes within the sports industry ecosystem.
• Strategic Planning & Presentation: Capacity to develop compelling presentations with clear narrative flow that connect business objectives to strategic approaches and measurable outcomes.
• Budget Administration: Knowledge of financial planning and budget management to ensure department initiatives remain within allocated resources while maximizing ROI.
• Competitive Analysis: Ability to conduct thorough market research and competitor analysis to identify trends, opportunities, and threats in the sports marketing landscape.
• Digital Platform Proficiency: Understanding of digital marketing platforms, registration systems (like Race Roster), and loyalty programs to drive consumer engagement and membership growth.
• Project Management: Strong organizational skills to simultaneously manage multiple projects, timelines, and priorities while maintaining attention to detail and quality.
  
  

What You'll Need

• Bachelor’s Degree in Arts/Sciences (BA/BS) or an equivalent combination of experience, education, and training
• 0-2 years experience managing direct reports or equivalent training and experience
• 3-5 years experience managing an events team (producing both authored and sponsored events) required
• 4-6 years experience working with athletes, agents and governing bodies (e.g. IOC) preferred
• Experience establishing vision, priorities, goals; developing strategic and tactical plans; and leading teams in accomplishing key strategic initiatives
  
  

SALARY / PAY RANGE: $90,000 - $110,000

Pay Transparency

To encourage pay transparency, promote pay equity, and proactively address regulations, ASICS America Corporation will comply with all applicable state or local laws or regulations which require employers to provide pay or salary range information to job applicants and employees. A posted salary/pay range applies to the current job posting. Salary/pay offers may be based on key factors such as education and related experience.

ASICS CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation, including the following categories of PI: identifiers, personal records, professional or employment information, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at [email protected].

The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.