Performance Marketing Manager

Description

Who We Are

Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based fitness program; and Lindora, a metabolic health brand. Through the Company’s eight brands and the On-Demand virtual platform, XPLUS, Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.

Summary

The Performance Marketing Manager will lead the analytics and optimization of paid digital campaigns across multiple channels. Reporting to the VP of Digital Marketing and Paid Media, this role will be instrumental in driving customer acquisition, conversion, and revenue growth through data-driven media strategies. The ideal candidate will have hands-on experience in performance marketing across platforms such as Google, Meta, programmatic display, affiliate, and emerging digital channels, and will be highly analytical, detail-oriented, and performance-obsessed.

Key Responsibilities

• Work with external media agency to plan, execute, and optimize paid digital marketing campaigns across channels including paid search, paid social, programmatic display, affiliate, and other direct response platforms.
• Monitor campaign performance against KPIs (CAC, ROAS, CPA, CVR, LTV) and make real-time optimizations to maximize efficiency and ROI.
• Collaborate with the VP of Digital Marketing and Paid Media to align media strategies with overarching brand and business objectives.
• Partner with agencies, publishers, and internal creative teams to develop and test media assets, audience strategies, landing pages, and messaging for performance impact.
• Conduct A/B and multivariate tests to improve campaign effectiveness across all stages of the funnel.
• Analyze data, generate performance reports, and deliver actionable insights to inform media strategy and continuous improvement.
• Work closely with CRM, website, and loyalty teams to ensure seamless consumer journeys and conversion pathways.
• Identify new performance marketing opportunities, trends, tools, and partners to keep campaigns competitive and innovative.
• Assist in media budget planning and forecasting to ensure efficient spend allocation across platforms and channels.
• Create KPI reporting dashboard for regularly cadenced reporting with key insights to drive action and change to further optimize media spend.
• Ensure agencies are meeting business objectives and hitting key goals on a weekly/monthly basis, providing recommendations as needed based on results.
  
  

Pay Range: $80,500-$110,000

Benefits

• Role has opportunity for bonus.
• Medical, Dental and Vision benefits
• This role is eligible for a monthly cell phone allowance
• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts on retail brand merchandise- up to 30% off wholesale price
• On-site gym
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services
  
  

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–7 years of hands-on experience managing performance marketing campaigns with proven success in driving ROI.
• Deep understanding of key performance marketing channels including Google Ads, Meta Ads Manager, affiliate networks, and programmatic platforms.
• Strong data and analytical skills with experience using performance tools like Google Analytics, Tableau, or similar platforms.
• Demonstrated ability to plan, test, scale, and optimize multi-channel campaigns across a full-funnel media strategy.
• Experience with media buying and measurement, including familiarity with attribution models and conversion tracking.
• Strong project management skills and the ability to manage multiple campaigns simultaneously under tight deadlines.
• Comfortable working in a fast-paced, high-growth environment with evolving priorities.
• Strong collaboration and communication skills with the ability to influence across cross-functional teams