Junior Social Media Executive

Department: Digital

Location: PURPLE Miami

Compensation: $35,000 - $40,000 / year

Description

The Junior Social Media Executive will focus on presence within social media, help ensure a consistent voice across the host of social media channels. Supporting the Social team to ensure that all content aligns with the brand strategy and vision, as well as platform best practices. The ideal candidate should be proactive, solutions-orientated, adaptable to change, strategic, data-driven, technologically savvy and have an expansive knowledge of and interest in the ever-changing marketing and social media landscape. Candidate will also have a strong eye for compelling creative and trends.


Key Responsibilities

- Copywriting for Instagram feed + stories across clients.

- Scheduling all content across channels and managing the content calendars.

- Managing workflow of the Social Media Apprentice.

- Feed into and execute strategies set by Social Media Manager.

- Tracking performance of all accounts using social insights and analysing channels on a weekly, monthly and quarterly basis.

- Developing influencer targets lists for gifting activations.

- Reaching out to creators/influencers and sourcing new talent agencies to work with.

- Shoot and edit content when required.

- Attend events and activations across clients for real-time social coverage.

- Tracking competitors and reporting on best performing activity, and how they are utilising their channels.

- Support wider teams on ad hoc social media and influencer tasks when required.


Skills, Knowledge and Expertise

- 1-2 years' experience in social media and influencer marketing (brand or agency)
- Creative copywriting with an ability to maintain a strong, authoritative tone of voice.
- Obsessed with TikTok and Instagram, with knowledge of all additional platforms (Facebook, Twitter, Pinterest, YouTube, LinkedIn)
- Creative and a strong eye for design – expert in Canva, with Photoshop, InDesign + Illustrator experience a bonus.
- Content creating capabilities on iPhone and SLR/4k camera, shooting stills + video.
- Experience in video editing for Reels/TikTok
- Experience in social media insights and analytics – pushing for change based on metrics.
- Experience in influencer gifting and events.
- Organised and loves a process – will be responsible for all asset and content calendar management.
- Attention to detail is key.
- Innovative and forward thinking - always on top of the latest trends on social. Proactively pushing for change to keep us ahead of the trends.
- Proficient in Excel and Google Docs.
- Strong time management and ability to manage multiple projects simultaneously and hit deadlines.
- A positive attitude and an obsession with social media – willing to learn and develop within the role.