Healthcare Marketing Analyst

About SideRamp

SideRamp allows professionals to engage with part-time opportunities in the gig economy, offering a centralized platform that manages high-quality, flexible side gigs. We focus on connecting our users to various freelance and part-time work—from discovering opportunities to streamlining the application process.

Job Introduction

We are seeking a skilled Healthcare Marketing Analyst to join our dynamic, remote team on a part-time contract basis. This role is crucial in driving data-driven marketing strategies within the healthcare sector, enabling our organization to enhance patient engagement and improve overall marketing effectiveness. Your analytical expertise will play a pivotal role in shaping our approach to market trends, patient needs, and competitive positioning.

Main Responsibilities

• Analyze marketing data and performance metrics to identify trends, insights, and opportunities for improvement in healthcare marketing campaigns.
• Collaborate with cross-functional teams to develop, implement, and optimize marketing strategies that align with organizational goals.
• Conduct competitor analysis and market research to inform strategic decision-making and provide actionable recommendations to enhance market positioning.
• Prepare comprehensive reports and presentations to communicate findings and strategies effectively to stakeholders.
• Utilize various analytics tools and software to track campaign performance and ROI, making data-driven adjustments as necessary.
• Support the development of content for marketing materials, including blogs, newsletters, and social media posts, ensuring alignment with brand messaging and healthcare regulations.
  
  

Qualifications Needed

• Bachelor’s degree in Marketing, Healthcare Administration, Business Analytics, or a related field.
• Proven experience in marketing analysis, preferably within the healthcare industry, with a strong understanding of healthcare marketing dynamics.
• Proficiency in data analytics tools such as Google Analytics, Tableau, or similar platforms, along with strong Excel skills for data manipulation and reporting.
• Excellent written and verbal communication skills, with the ability to present complex data in a clear and concise manner.
• Strong attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced environment.
  
  

Preferred Qualifications

• Master’s degree in a relevant field.
• Experience with digital marketing strategies, including SEO, PPC, and social media marketing.
• Familiarity with healthcare regulations and compliance issues related to marketing.
• Previous experience in a remote working environment.
  
  

Note: Job descriptions may have been edited from their original format to ensure fair hiring standards along with consistent formats across all postings. Salary information is not guaranteed and many estimates are based on a yearly, full-time salary. This system can make mistakes.