Field Marketing & Events Specialist – Medical Devices

Position - Marketing Programs Specialist

• Pay Rate: $69K - $80K Base USD Yearly
• Location: Union City, CA
  
  

Raise is currently hiring a permanent, full-time team member on behalf of our client. They’re expanding their team to meet growing needs, making this a unique opportunity to work with an industry leader.

Full Job Description

The Marketing Programs Specialist for Mizuho America will focus on managing industry tradeshow participation; driving attendance to sponsored activities, workshops and meetings from start-to-finish and develop collateral to support product positioning and brand awareness through online and offline channels. The ideal candidate will work closely with the marketing leadership team to identify key activities while delivering measurable business value.

Must enjoy working in a collaborative environment while interfacing regularly with global colleagues and field representatives. You will be a key marketing team member and individual contributor so if you believe you're a good fit and have the experience required to succeed, we'd love to hear from you.

Responsibilities

• Identify key opportunities and drive engagement through participation in high-impact industry tradeshows, virtual events, webinars and other relevant activities
• Develop materials, presentations and other marketing materials for launches, campaigns, email programs, product support, sales meetings, tradeshows and events.
• Strategizing and implementing campaigns leveraging both traditional (collateral, print, direct mail, etc.) and digital (digital advertising, websites, email, etc.) marketing tactics.
• Responsible for media plan, editorial calendar and internal and external communications as related to area of responsibility.
• Collaborate with US & LatAm Marketing team to help shape overarching marketing strategies, websites, e-marketing tools, and other digital marketing tactics.
• Collaborate on developing plans to leverage product promotions to help generate leads at key shows and events. Manage external partners to develop and monitor tactics to ensure that programs run smoothly, on-schedule, and within project scope.
• Continuously monitor program success and ROI analytics and reporting. Includes sales objectives, budget, advertising & promotion requirements.
• Assess the state of current materials - revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible.
• Create and manage campaigns and lead tracking in Salesforce
  
  

Requirements:

We are eager to welcome a new team member who is:

• BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field.
• Experience in data analytics and creating dashboards, preferred.
• Highly creative and strategic in identifying target audiences and devising campaigns that engage, inform and motivate.
• Organized with the ability to thrive in a fast-paced environment, deadline-driven, and good at managing projects/workflows.
• Healthcare/medical device experience - a major plus
• Ability to travel - attend and participate in all relevant tradeshows
• Able to communicate fluently in Spanish on technical medical topics
• At least 2 years of experience in medical device marketing
• At least 2-3 years of experience with an understanding of Marketing Events & Marketing Communication.
• Solid computer skills, including MS Office, marketing software (SalesForce, HubSpot or comparable email solution) and applications (Web analytics, Google Adwords etc.)
• Experience in campaign architecture, design and execution, preferred.
  
  

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Duties are performed while sitting at a desk utilizing standard office equipment such as computer, photocopiers and telephone. Required duties include operating a computer, reading, writing and using a telephone. Walking or standing within the office, stockroom/receiving areas of the warehouse is required to check or inspect inventory products; attend meetings, and for the operation of office equipment.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Within the Warehouse/Production floor the employee may be exposed to sharp objects, small tools, various testing and other equipment, etc. The noise level in the work environment is usually moderate to high.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance
  
  

Schedule:

• 8 hour shift (on site)
  
  

Supplemental Pay:

• Bonus opportunities
  
  

Language:

• Spanish (Preferred)
  
  

Ability To Commute:

• Union City, CA 94587 (Required)
  
  

Job Type: Full-time

Pay: $69,000.00 - $80,000.00 per year

Application Question(s):

• How familiar with our industry (medical devices/neurosurgical devices)?
• How familiar with Salesforce?
• Can you work onsite (Monday to Friday)? ** This is not a remote position **
  
  

Education:

• Bachelor's (Preferred)
  
  

Experience:

• Marketing: 2 years (Required)
• tradeshow or event management: 2 years (Required)
  
  

Ability To Commute:

• Union City, CA 94587 (Required)
  
  

Work Location: In person

Looking for meaningful work? We can help

Raise is an established hiring firm with over 65 years of experience. We believe strongly in making the world a better place through work, which is why we’re a certified B Corporation and donate 10% of our profits to charity.

We strive to build teams that reflect the diversity of the communities we work in. We encourage all qualified applicants to apply, including people from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with visible/nonvisible disabilities.

We have a dedicated webpage for accommodations where you can learn more about what we offer, and request accommodation: https://raise.jobs/accommodations/

In order to submit candidates for roles, our clients will sometimes require personal information to confirm the identity of applicants and their legal status to work. Raise will never ask you for personal or banking information unless you have been selected for a job. If you are ever unsure about the legitimacy of this or another job posting by Raise (or have any other questions), please contact us at +1 800-567-9675 or [email protected]