Director of New Market Development

Description

Pelvic Rehabilitation Medicine is a physician-led specialty health care organization whose core business is to provide evidence-based, individualized treatment services for those suffering with chronic pelvic pain. Approximately 15-25% of men and women suffer from pelvic discomfort. In the US chronic pelvic pain effects 28 million women and is projected to grow to 43.6 million by 2050 according to the NICHD. Currently, chronic pelvic pain accounts for 20% of gynecology visits. Pelvic Rehabilitation Medicine has positioned itself at the center of the pelvic pain ecosystem. We are nationally recognized experts dedicated to reducing the number of people suffering from this affliction.

Pelvic Rehabilitation Medicine was formed in 2017 and is headquartered in West Palm Beach, FL. Since its inception PRM has experienced rapid growth and routinely attracts patients from across the US and internationally. Pelvic Rehabilitation Medicine's fast-paced success has garnered the attention of the investment community positioning it to expand into new markets.

JOB TITLE: Director of New Market Development

LOCATION: Must reside near a PRM market. Significant travel required during clinic launches (~.30–50%).

DEPARTMENT: Operations

REPORTS TO: VP Operations

BENEFITS: Health, Vision, Dental, FSA, Paid Holidays and PTO, 401(k), Competitive Base + Performance Bonus Structure

Job Purpose

The Director of New Market Development is responsible for leading PRM’s national expansion efforts by launching and scaling new clinics from site selection through full operational ramp. This individual will function as the cross-functional quarterback for new markets, ensuring each location is launched with excellence and ramps to 800+ RVUs within six months.

This role blends strategic planning, operational execution, and go-to-market leadership—requiring a self-starter with a growth mindset, experience in new business launches, and a background in healthcare, strategy, or consulting.

This role requires extended, on-site presence during launch periods to ensure boots-on-the-ground leadership, provider readiness, and market-level execution.

Key Success Measures

• 100% of assigned clinics launched on time and on budget
• Clinics reach 800 RVUs/month within 6 months of go-live
• Seamless coordination between real estate, operations, marketing, and clinical functions
• Go-to-market materials, campaigns, and Salesforce automations deployed pre-launch
• Post-launch transition plans executed with regional teams
  
  

Job Responsibilities

Strategic Market Planning

• Lead market analysis using geo-targeting software and internal data to identify and prioritize high-potential expansion markets
• Coordinate financial models and P&Ls in partnership with Finance
• Own pre-launch workback plans and critical path timelines
• Present Go/No-Go recommendations to executive leadership
  
  

Clinic Launch Execution and Ramp

• Oversee lease coordination, site selection, and corporate approvals
• Set up and deploy all launch assets: marketing materials, signage, patient folders, signage, equipment, and systems
• Ensure providers and staff are fully equipped with go-to-market resources including scripts, email templates, and community outreach plans
• Coordinate Salesforce campaigns, nurture tracks, and local targeting with marketing
  
  

Operational Integration

• Partner with cross-functional teams to ensure staffing, provider credentialing, and IT systems are live by Day 1
• Collaborate with clinical operations, treatment planning, and intake to ensure full workflow readiness
• Supervise launch execution, functioning as the senior-most operator in-market during ramp
  
  

Post-Launch Support & Transition

• Monitor clinic performance (RVUs, admits, patient visits, etc.) in Salesforce and monthly operating dashboards
• Track and troubleshoot operational gaps during the first 90–120 days
• Transition market leadership to regional clinical operations managers post-ramp
  
  

Requirements

Required Qualifications:

• Bachelor’s degree; Master’s or MBA preferred
• 8+ years of experience in healthcare strategy, operations, or multi-site expansion
• Prior experience in consulting, retail health, health systems, or a PE-backed healthcare services company
• Demonstrated ability to lead complex, cross-functional projects to on-time execution
• Willingness to travel frequently and remain in-market for extended periods during clinic launch and ramp phases
• High level of autonomy, resourcefulness, and ability to execute in ambiguous environments
  
  

Preferred Qualifications

• Consulting experience (Big Four or equivalent)
• Experience with Salesforce Health Cloud, PowerBI, eCW, or EMRs
• Understanding of clinic operations, provider onboarding, and patient acquisition funnels
• Entrepreneurial, growth-obsessed mindset with a bias for execution