Behavioral Health Copywriter

Benefits:

• Bonus based on performance
• Flexible schedule
• Opportunity for advancement
• Paid time off
• Wellness resources
  
  
  

We’re seeking a skilled Copywriter with a strong background in behavioral health, addiction treatment, and mental health topics. The ideal candidate is a strategic thinker, capable of writing clinically accurate and emotionally compelling content that ranks highly on search engines. You’ll collaborate with SEO strategists, editors, and healthcare professionals to create content that drives organic traffic and supports conversion goals.

Key Responsibilities

• Research & Strategy
• Conduct thorough keyword research and topic clustering based on SEO briefs
• Stay updated with the latest in SEO trends and algorithm updates
• Analyze SERPs and competitor content to find content gaps and opportunities
• Content Creation
• Write and optimize long-form articles, service pages, and blog posts (1,200–3,500 words)
• Translate complex clinical concepts into accessible, reader-friendly content
• Create content that aligns with EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) principles
• Incorporate SEO best practices, including internal linking, structured headings, and semantic keywords
• Editing & Optimization
• Collaborate with editors to revise content for tone, accuracy, and clarity
• Optimize existing content to improve ranking and engagement
• Ensure all content adheres to brand guidelines, compliance and industry regulations (HIPAA, DSM-5 references, etc.)
  
  

Qualifications

• 3+ years of experience writing SEO content, with a portfolio focused on behavioral health or healthcare
• Deep understanding of behavioral health topics (e.g., substance use disorders, dual diagnosis, trauma-informed care, evidence-based therapy models)
• Strong familiarity with SEO tools like Surfer SEO, Ahrefs, or SEMrush
• Excellent grammar, research, and storytelling skills
• Ability to write both empathetically and technically
• Comfortable with deadlines and managing multiple content projects at once
• Experience working in or writing for treatment centers or mental health organizations
• Knowledge of Google’s Helpful Content Update and how it affects content strategy