Assistant/Associate Athletic Director of Marketing

Posting Details

Position Information

Posting Number S06372P Position Title Assistant/Associate Athletic Director of Marketing Department Division of Athletics Location Arlington Position Status Full-time Work Schedule

Monday – Friday; 8:00am – 5:00pm

• Ability to maintain a flexible work schedule.
• Must be available to work evenings, weekends, and holidays.
  
  

Salary Salary is commensurate based on qualifications and relevant experience. Pay Basis Monthly Job Summary

The Assistant or Associate Athletic Director for Marketing and Outreach will lead fan engagement, game day experience, ticket revenue growth, and brand visibility.

Essential Duties And Responsibilities

For Assistant Athletic Director

• Manage day-to-day operations of marketing and ticketing under the guidance of senior leadership.
• Develop and carry out marketing campaigns, digital content, and promotions to enhance fan engagement and attendance.
• Create and implement ticket sales initiatives—including group sales, promotions, and single-game ticket campaigns—in collaboration with the College Park Center Box Office.
• Oversee game presentation logistics such as in-game promotions, music, and run-of-show scripts.
• Plan and support themed nights, cause-based promotions, and group experiences.
• Outreach efforts to campus partners and local organizations to promote events and programs.
• Supervise part-time and student employees, providing training and feedback.
• Assist with budget tracking and analyze sales data to evaluate and improve initiatives.
  
  

For Associate Athletic Director

• Provide overall vision and direction for the marketing and ticketing units, ensuring alignment with departmental goals and long-term growth initiatives.
• Develop and implement comprehensive marketing, promotional, and branding strategies across multiple platforms to expand UTA Athletics’ visibility and community presence.
• Direct all ticket sales efforts—including season, mini-plan, group, and single-game sales—while overseeing the AXS platform and collaborating with the College Park Center Box Office.
• Oversee all aspects of game presentation for ticketed sports, including scripting, in-game promotions, music selection, and run-of-show planning.
• Establish and strengthen partnerships with campus units (Student Affairs, Spirit Groups, Band, Housing) and community organizations to build strong fan connections.
• Recruit, train, supervise, and evaluate full-time, part-time, and student employees within marketing and ticketing.
• Manage unit budgets, analyze CRM/ticketing data, and leverage insights to refine marketing and sales strategies.
  
  

Minimum Qualifications

• Assistant:
• Bachelor’s degree in Marketing, Sports Management, Business, or related field.
• At least two (2) years of experience in sports marketing and/or ticket sales.
  
  

• Associate:
• Bachelor’s degree in Marketing, Sports Management, Business, or related field.
• Five (5) or more years of progressively responsible experience in sports marketing and ticketing.
• Five (5) or more years of staff supervision.

Preferred Qualifications

• At least two (2) years of leadership experience in collegiate or professional sports marketing, ticketing, or external operations
  
  

Associate

• Masters degree.
  
  

Knowledge, Skills and Abilities

• Professional communication and interpersonal skills.
• Experience leading game presentation, fan experience, and promotional campaigns.
• Proven ability to manage staff, budgets, and cross-functional teams.
• Skilled in building campus/community outreach and engagement programs.
• Proficiency in Adobe Creative Suite, Microsoft Office, and CRM/ticketing platforms.
• Familiar with event scripting, email marketing, and digital campaigns.
• Understanding of collegiate licensing, branding, and retail integration.
• Ability to work independently and as part of a team.
• Professional, customer-focused attitude.
  
  

Other Requirements Workplace and Eligibility Conditions

• Requires both indoor and outdoor work in varying weather (heat, humidity, cold)
• Physically demanding: extended standing/walking, bending, lifting up to 50 lbs.
  
  

Benefits Eligible Yes Benefits at UTA

We are proud to offer a comprehensive benefits package to all our employees at the University.

https://www.uta.edu/hr/employee-benefits

Benefits

To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:

https://resources.uta.edu/hr/services/records/compensation-tools.php

CBC Requirement

It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.

EEO Statement

It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.

University Information

The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets: Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.

Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.

ADA Accommodations

The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email [email protected].

Posting Detail Information

Number of Vacancies 1 Open Until Filled Minimum Number of References Required 3 Maximum Number of References Accepted 3 Special Instructions to Applicants

Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Requirement Questions

Required fields are indicated with an asterisk (*).

• What is the highest level of education attained?
• GED
• High School Diploma
• Associate's Degree
• Bachelor's Degree
• Master's Degree
• PhD or equivalent
• * How many years of supervisory experience do you have?
• None/less than 1 year
• 1 to 2 years
• 3 to 4 years
• 5 years or more
• * How many years of experience do you have in a NCAA Division I athletics environment? (Open Ended Question)
• * How much experience do you have in experience in ticket sales and/or operations?
• None/Less than 1
• 1 to 2 years
• 2 to 3 years
• 4 or more years
  

Documents Needed To Apply

Required Documents

• Resume or CV
  
  

Optional Documents

• Cover/Interest Letter