Assistant Manager, Channel Marketing Analytics

General Purpose

As an Assistant Manager, Digital Analytics at adidas, you are part of the delivery of cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on a defined data source, you contribute to the generation of insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy and ultimately drive sales. You are part of the team that informs the adidas digital strategy and provides the factual basis for future marketing activations, consumer experiences and sales optimizations.

Key Responsibilities

Scope: Contribution to a specific analytic deliverables or services

• Analytics
• Conduct collection, tracking, mining and analysis of data and generation of fact-based insights, using predefined data sources.
• Provide analytics services to stakeholders in marketing teams, e.g. Digital Activation (Paid Search, Paid Social, SEO, CRM, etc.), Digital Planning, or eCom teams, such as Buying & Planning and Experiences. Support Marketing or eCom teams to grow traffic, consumer audience, improve marketing spend efficiency and consumer KPIs, increase marketing reach, engagement, buy and advocacy and inform marketing and eCom strategy.
• Carry out assigned tasks to support projects in areas such as analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc.
• Consulting
• Support defined group of stakeholders in setting up performance measurements using digital analytics, and enabling them to derive trends and opportunities.
• Translate gathered insights into engaging, actionable and easy to digest insights presentations including visualization.
• Build trust with stakeholders in your scope of responsibility to facilitate actionability of insights.
• Help establish a fact-based culture in the organization by continuously improving data driven decision processes.
• Reporting
• Support implementation and drive optimization of reporting structures within your area of responsibility.
• Contribute to the development of best practice guidance for markets and other adidas stakeholders to maximize the use of analytics capabilities.
• Innovation
• Build an internal network to increase knowledge of the digital ecosystem, and digital analytics in particular.
  
  

Key Relationships

• Marketing Teams
• eCom Team
• Global Analytics Team
• BUs and Markets
  
  

Requirements

• Education & Professional Experience
• University degree in the field of Business or equivalent
• 2+ years of experience in Digital Analytics
• Experience with digital marketing in a brand environment such as Paid Search/ SEO, Paid Social/ Display, or CRM. Additional experience in agency environment focusing on analytics is a plus.
• Experience in eCommerce environment
• Soft-Skills
• A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
• Good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Good presentation skills and story-telling
• Hard-Skills
• Experience with technical skills including hands-on SQL query and Databricks/ Lakehouse environment. Experience on Python/ R/ modeling, data processing and visualization such as usage of Alteryx/ Airflow, PowerBI, Tableau, etc. is a plus
• Basic Experience with analytics tools and disciplines (eCom, consumer analysis, database marketing, CRM, Adobe Analytics, Google Analytics, SEM/ Paid Social/ Display, SEO, etc.).
• Solid project management skills, including the ability to work on several projects simultaneously
• Proficient in MS Office
• Fluent English both verbally and written
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.