Area Retail Manager

Position Purpose

The Area Retail Manager is responsible for overseeing multiple retail branches, ensuring superior member experiences, driving business development efforts, and fostering leadership development for Retail Branch Managers. This role plays a key part in protecting and strengthening the REV brand, expanding market presence, and ensuring operational excellence across all assigned locations. A primary focus of this role is coaching leaders to transform service interactions into meaningful opportunities that drive financial growth for both the membership and the credit union.

Duties & Responsibilities

Assumes responsibility for the growth and performance metrics of assigned branches:

• Develop and implement branch-specific strategies to optimize sales, service, and operational excellence.
• Ensure branches are staffed appropriately, are well-trained, and are aligned with REV’s strategic goals and member experience standards.
• Oversee branch profitability, ensuring efficient operations while maximizing revenue opportunities.
• Drive a consultative sales culture, equipping teams to transition service interaction into sales opportunities that benefit members.
  
  

Assumes responsibility for the leadership and people development within assigned branches:

• Lead, coach, and develop Retail Branch Managers to drive performance, engagement, and leadership growth.
• Foster a culture of accountability, high performance, and continuous learning within each branch.
• Champion REV DNA to unlock the potential of team members within areas of management.
• Ensure effective cross training and development to grow bench strength and a leadership pipeline within branches to sustain long-term success.
  
  

Assumes responsibility for the member experience and operational excellence in assigned branches:

• Ensure branches deliver superior service experiences aligned with REV’s brand and member expectations.
• Establish and monitor performance metrics related to service delivery, efficiency, and operational effectiveness.
• Support the execution of policies, procedures, and compliance standards to maintain risk management and operational integrity.
  
  

Assumes Responsibility For The Market Presence And Business Development

• Develop and execute market strategies that drive membership growth and brand awareness within assigned region.
• Establish strong relationships with community organizations, businesses, and centers of influence to enhance REV’s visibility.
• Lead business development initiatives to generate new member relationships and deepen existing ones.
• Identify and pursue external business opportunities that align with REV’s growth objectives.
  
  

Assumes Responsibility For Financial And Performance Management

• Drive the performance of the branches within management to meet and exceed sales, lending, and membership growth goals.
• Analyze market trends, competitor activity, and member needs to identify business opportunities.
• Collaborate with leadership to develop and implement strategies that enhance financial performance while maintaining operational efficiency.
  
  

Skills/Abilities

Assumes responsibilities for related duties as required or assigned.

• Proven track record of coaching and developing high-performing teams with a strong sales and service culture.
• Strong business development and relationship management skills.
• Deep understanding of retail banking operations, compliance, and service excellence.
• Ability to think strategically and execute tactically to drive business results.
• Demonstrated ability to lead multiple locations with consistency and alignment.
• Strong analytical skills with the ability to assess complex situations and develop actionable solutions.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in CRM systems, business analytics tools, and core banking systems.
• Commitment to community engagement and building lasting external partnerships.