Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)

Job Description

Job Description: AI-Enabled Performance Marketing Consultant

Location: Mckinney, TX

• Remote
  
  

Salary: 700 (Monthly Retainer + Optional Performance Bonus)

Position Type: Contract Consultant (Results-Focused)

Department: Growth Marketing & E-Commerce

About Herbal Goodness

Herbal Goodness is a fast-growing wellness and nutraceutical brand focused on premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products.

The Opportunity

We seek a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of Meta and Google advertising ecosystems, driving measurable revenue growth, improved ROAS, and stronger customer acquisition. This is a hands-on growth operator role, not traditional agency management. The candidate should demonstrate measurable improvements within the first 3-4 weeks.

Primary Objective

• Drive profitable revenue growth through Meta and Google advertising.
  
  

Platforms

• Meta Advertising: Facebook Ads, Instagram Ads, Retargeting Campaigns, Customer Acquisition Campaigns.
• Google Advertising: Google Search Ads, Google Shopping Ads, Performance Max Campaigns, YouTube Ads, Retargeting Campaigns.
  
  

Growth Goals

• Increase revenue
• Improve ROAS
• Reduce CPA
• Increase conversion rates
• Improve keyword coverage and harvesting
• Increase customer acquisition
• Reduce wasted ad spend
• Improve account structure and efficiency
  
  

Key Responsibilities

• Meta Ads Management: Audit, optimize campaigns, build audiences, develop retargeting strategies, A/B tests, daily performance monitoring.
• Google Ads Management: Audit all campaigns (Search, Shopping, Performance Max, Display, YouTube), improve keyword targeting, Quality Scores, conversion tracking, scaling profitable campaigns.
• Keyword Research & Harvesting: Conduct deep research, identify high-converting and competitor keywords, develop systematic harvesting and ongoing expansion strategies.
• AI-Powered Optimization: Use tools like Claude AI, ChatGPT, or other advanced AI tools to analyze datasets, identify trends, optimize ad copy, and generate performance recommendations.
• Landing Page & Funnel Optimization: Review product pages, checkout flow, conversion funnels to improve conversion rates, AOV, and revenue per visitor.
• Performance Analysis & Reporting: Weekly reporting on spend, revenue, ROAS, CPA, conversion rate, CTR, CPC, with insights, root causes, opportunities, and action plans.
  
  

Expected Results Timeline

• Pre-Work: Complete audits, identify quick wins, present roadmap.
• Week 1: Implement restructuring, launch keyword improvements, optimize bidding.
• Week 2: Launch testing, expand keyword harvesting, optimize budget allocation.
• Weeks 3-4: Deliver measurable improvements, present scaling plan.
  
  

Key Performance Indicators (KPIs)

• Revenue Growth
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Conversion Rate Improvement
• Click Through Rate (CTR)
• Cost Per Click (CPC)
• New Customer Acquisition
• Keyword Coverage and Harvesting Success
• Reduction in Wasted Spend
• Performance Max Effectiveness
• Meta Campaign Profitability
  
  

Required Qualifications

• 5+ years managing Meta Ads and Google Ads for e-commerce brands
• Proven success scaling revenue through paid media
• Strong knowledge of Google Search, Google Shopping, Performance Max, Meta Ads, Retargeting, Attribution, Conversion Tracking
• Significant experience using AI to analyze, optimize, and scale accounts
• Strong analytical and reporting skills
• Experience managing budgets of $10,000+ per month
• Ability to identify growth opportunities quickly and explain performance to leadership
  
  

Preferred Experience

• Wellness, supplements, nutraceuticals, health products, or CPG brands
• Shopify brands, Amazon Attribution, GA4, Google Tag Manager, Looker Studio, Triple Whale, Northbeam, Hyros
• AI workflow automation (n8n, Zapier, Make.com)
  
  

Communication & Leadership

• Clearly explain account performance in business language
• Translate advertising metrics into financial impact
• Recommend actionable improvements
• Participate in weekly strategy meetings
• Take ownership and accountability for results
  
  

What Success Looks Like (60-90 days)

• Improved ROAS, reduced CPA, increased revenue
• Improved keyword coverage and campaign efficiency
• Clear growth opportunities
• AI-enhanced reporting and optimization processes
• Scalable growth strategy for Meta and Google
  
  

How To Apply

Submit: Resume or LinkedIn Profile, examples of Meta/Google accounts managed, case studies showing revenue growth/ROAS improvements, description of AI workflow and tools used, monthly consulting rate, earliest start date.