Web & Digital Communications Specialist

About The Role

This position will assist with updating and cleaning all company websites’ content and code in our Content Management System (WordPress) to ensure user-system functionality and website best practices, as well as ensuring up-to-date technical content and page consistency. Also, assist in social media campaigns, digital print media updates, and digital content corrections. Assist in updating presentations and other collateral. Maintain social media and content databases. Collaborate to manage and promote a consistent Haynes Brand throughout all aspects of the business through various print, digital media, and all other communications.

Qualifications: (Required & Preferred)

Education

BA or BS – Communications, Web Design and Development, Marketing, Digital Content and New Media, Public Relations or equivalent degree (R).

Experience

Modern Web Design/Maintenance with Mobile Web and Applications Design within and Content Management System (WordPress preferred) (R). High proficiency in Adobe Design Software and Creative Suite (R). Multimedia, Digital, and Graphic Design (R). Web Activity Tracking and Google Applications (R). Social media, Marketing, Advertising experience (P). Microsoft Office Suite (R).

Areas Of Knowledge

Knowledge of HTML, CSS, PHP (R). Knowledge of Visual Studio Code, Notepad++, and equivalent software (P). Knowledge in/Ability to navigate and update third-party content management systems (CMS WordPress preferred) (R). Have a basic understanding and competency in best practices for mobile and desktop device design (P). Up to date with the latest web and social media trends, techniques, and technologies (P), Knowledge of digital marketing tools (Canva, Adobe Express, Constant Contact, or equivalent) (P), Graphic design experience (Photoshop, InDesign, Fireworks, etc.) (P). G4 and Google Analytics, SEO, and Website tagging experience (P).PowerPoint (R).

Skills

Excellent reading comprehension and writing skills. Excellent visual design and content management and editing skills with acute attention to detail, especially highly technical details. Creative, organized, and proactive. Time management skills. Works effectively/efficiently both independently and as part of a team. Informed on the latest digital and web trends. Intermediate to extensive graphic design skills.

Role Accountabilities

Website Development and Design Management:

• Produce, maintain, and modify webpages and user interfaces. Incorporate plug-ins and second-party applications, graphics, and video clips into webpages.
• Serve as front-end and back-end secondary developer of website platform (WordPress CMS).
• Review website code with multiple programing languages and related web frameworks (HTML, CSS, PHP). Collaborate to design and build web site pages and applications, using HTML, CSS, and PHP as needed.
• Provide support for content management system including maintenance, upgrades, and troubleshooting.
• Implement website Search Engine Optimization techniques and best practices. Utilize Google Analytics, G4, Google Ads, and GA SEO software. Evaluate webpages for ease of use, speed, and other quality factors.
• Demonstrate experience with designing wireframes, low and high-resolution concepts, and working prototypes. Ability to create and improve design solutions for applications that follow user-centered design techniques.
• Ensure webpages are accessible across multiple platforms and website browsers. Maintain knowledge of Accessibility design principles for American Disability Act (ADA) compliance. Modify pages to ensure Web Content Accessibility Guidelines (WCAG) compliance. Report to and collaborate with Manager. Create templates for associated web sites. Make recommendations for incorporating new features into the sites and collaborate with Manager on implementation plans.
  
  

Social Media

• Work closely with multiple departments worldwide to develop and execute high-quality content for social media campaigns to drive website traffic and increase customer engagement. Ensure all content is on-brand and consistent in terms of style, quality, and tone of voice for each audience.
• Demonstrate proficient in Adobe Creative Cloud (Photoshop, InDesign, Illustrator), as well as PicMonkey.
• Demonstrate proficiency in digital marketing and social media design software and tools (Canva, Constant Contact, Google ads) and possess an in-depth knowledge of up-to-date trends and knowledge on these platforms. Create digital marketing campaigns based on customer, application, and product/alloy type using data from multiple sources.
• Create and manage social media schedules and review social media cycles based on deadlines.
• Maintain social media database for past and current social media content, postings, and media.
  
  

Brand Management

• Assist in editing internal and external communication collateral, providing high-level management copywriting and document creation support.
• Support creative concepts throughout the production process. Improve the quality of department deliverables.
• Proficient knowledge working in Microsoft Excel, PowerPoint, Publisher, and Word. Assist in producing the necessary material to meet communications needs including talking points, PowerPoint presentations, training documentation, etc. Assist in creating consistent, look, feel, tone, and expectation with all our design outputs. Help review content for error-free print and digital communications.
• Assist in maintaining print and digital company or public image through the implementation of marketing initiatives. Communicate with company executives and personnel on marketing initiatives.
• Complete research into industry trends. Aid in the creation of marketing and advertising campaigns to strengthen the brand identity.
• Manage communications SharePoint, OneDrive, and Google Drive. Utilize these tools for content management and share workspace communication distribution. Report collaboration efforts and content updates/ideas to Manager.
  
  

Project And Vendor Management

• Collaborate with vendors to manage new/on-going projects. Collaborate departmentally to review and implement all vendor contracts, statements of work, project status updates, and weekly sync meeting notes to ensure all parties remain aligned throughout the project. Understand wants, needs, must-haves, and timelines. Report findings to Manager.
• Function as the secondary point of contact for planning, implementation, and invoicing to verify the hours and costs throughout the project are on task and budget. Report on findings to Manager.
• Assist in ensuring all vendor project deliverables are accurately planned, performed, and managed through all project phases according to contracts and statements of work. Report on findings to Manager.
  
  

Creatio CRM Administration

• Serve as secondary administrator of user management, customization, configuration, licenses, and security for our Customer Management Relationship tool, Creatio. Add/delete/update customer contacts and accounts for the Haynes Customer Portal access.
• Help troubleshoot and resolve technical issues related to the CRM system. Help provide end-user training and support.
• Assist in creating and maintaining system documentation, training materials, and system configuration documentation.
• Collaborate with business and IT teams to gather requirements and design solutions to meet business needs. Work with CRM providers, vendors, and IT for platform upgrades