VP Marketing & Sales

Job Details

Description

Position Summary

The VP of Marketing and Sales will be responsible for developing and executing integrated marketing and sales strategies that drive revenue, customer acquisition, and brand loyalty. This executive will lead cross-functional teams, leverage data and analytics to optimize performance, and build scalable systems to support rapid growth across multiple markets.

What You'll Do

Customer Experience & Insights

• Utilize market research and competitive analysis to identify trends and opportunities.
• Analyze marketing campaign performance across various channels (e.g., paid search, social media, email) to identify trends, measure ROI, and optimize spend.
• Partner with product and operations teams to enhance the end-to-end customer journey.
• Develop and maintain robust analytics dashboards and reports to track key product and marketing metrics.
• Proactively analyze customer and company data to identify trends, patterns, and opportunities for growth.
  
  

Strategic Leadership

• Develop and execute a comprehensive go-to-market strategy aligned with company goals.
• Lead and scale high-performing teams across digital, and retail channels.
• Support Weekly, Monthly and Quarterly Business review with a focus on actionable insights that influence short, mid-term and long-term strategy.
• Partner with vendor partners, marketing team, field leadership and others to ensure data-driven decision-making across the organization.
• Communicate complex data insights in a clear and concise manner to stakeholders at all levels, including senior leadership.
  
  

Sales & Revenue Growth

• Design and implement sales strategies to increase lead conversion, and customer retention.
• Optimize the sales funnel using data-driven insights and customer behavior analytics.
• Establish KPIs and dashboards to monitor performance and forecast revenue.
• Develop and implement A/B testing strategies to improve conversion rates and customer acquisition costs.
  
  

Qualifications

What You'll Bring:

• Leadership experience in marketing and sales. Automotive, fintech, or consumer services is preferable but not required.
• Proven track record of driving revenue growth and brand expansion in a high-growth environment.
• Expertise in digital marketing, CRM platforms (e.g., Salesforce, HubSpot), and analytics tools (e.g., Google Analytics, Tableau).
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Analytics, Business, or related field; MBA preferred.
  
  

Preferred Attributes

• Data-driven decision-maker with a bias for action.
• Passion for innovation and customer empowerment.
• Comfortable navigating ambiguity and leading through change.
• Proven ability to build and launch new initiatives from the ground up.
  
  

Benefits

We value our associates and offer a competitive benefits package designed to support your health, financial security, and work-life balance. When you join us, you can look forward to:

• 401(k) Retirement Plan: Secure your future with access to our 401(k) program, including employer contributions
• Stock Purchase Plan: Purchase company stock at a discounted rate, making it easier to become an invested partner in the company’s success.
• Health Insurance: Comprehensive medical coverage to keep you and your family healthy.
• Dental & Vision Insurance: Care for your smile and vision needs.
• Life Insurance: Protect your loved ones with company-provided coverage.
• Disability Insurance: Financial support during unforeseen circumstances.
• Supplemental Benefits: Options for Critical Illness, Accident, and Hospital Indemnity coverage.
• Paid Time Off: Enjoy well-deserved rest and relaxation.
• Paid Holidays: Celebrate special days with your loved ones.
• Employee Assistance Program (EAP): Access confidential support for personal and professional challenges through ENI, including counseling services, financial and legal consultations, health advocacy, work-life resources, and wellness programs.
  
  

Why America’s Car-Mart?

• A mission-driven company that believes in serving communities and empowering people
• A leadership team that values transparency, innovation, and integrity
• Opportunities to make a direct impact and grow with a company that’s constantly evolving
• A culture of collaboration, accountability, and execution
  
  

Apply now and be a key part of Car-Mart’s continued success story.

Employment is contingent upon your pre-employment background review, drug test, satisfactory MVR, and any state or local requirements for necessary licensure, as applicable.

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