VP, Business Development

This position sits within our Sales division and is the front-line point of contact for identifying, matching, and selling prospects the appropriate solutions from our software portfolio.

As the VP, Business Development, you will report directly to the CRO and lead the Business Development (BDR/SDR) team responsible for generating new, qualified opportunities and demonstrations for the Contractor Sales team. Your focus will be to optimize the top of the sales funnel by building scalable outbound and inbound prospecting strategies, developing early discovery capabilities, and driving high-quality sales pipeline growth.

You will collaborate closely with Marketing to align demand generation efforts and ensure seamless lead handoff to the sales team. Your role is pivotal in establishing the foundation for revenue growth through opportunity creation.

• Develop and execute strategic business development plans to maximize lead generation and qualified opportunities.
• Own top-of-funnel metrics lead-to-opportunity conversion, meeting volume, discovery quality.
• Build, manage, and coach a high-performing team of Business Development Managers and BDRs/SDRs.
• Implement and optimize inbound & outbound prospecting programs, including sequencing, Ideal Customer Profile (ICP) targeting, and personalization strategies.
• Identify areas of innovation, improvement and investment with a strong ROI to support business development growth.
• Collaborate with Marketing to refine lead scoring models, campaign targeting, and messaging.
• Oversee inbound lead qualification process and ensure timely and effective lead follow-up.
• Drive training on discovery, needs assessment, and consultative early-stage conversations.
• Provide ongoing coaching through call reviews, pipeline reviews, and real-time feedback in coordination with your leadership team.
• Support CRM hygiene for all top-of-funnel activities and reporting.
• Monitor, analyze, and report on opportunity generation KPIs.
• This job description in no way implies that the duties listed here are the only ones that team members can be required to perform.
• BS/BA/MS in Business or related field.
• 8+ years in Business Development or Sales Development leadership roles in B2B SaaS or tech environments.
• 5+ years of team-building and leadership experience, preferably in a high velocity sales organization.
• Track record of exceeding opportunity creation targets.
• Expertise in outbound and inbound lead generation strategies.
• Strong partnership skills with Marketing and Sales Enablement.
• CRM & other expertise (Salesforce.com preferred).
• Data-driven, operational mindset with a bias towards AI first technology & solutions.
• The physical activities of this position include frequent sitting, telephone communication, working on a computer for extended periods of time. Visual acuity is required to perform activities close to the eyes.
• This position is a hybrid position and team members are expected to have a dedicated and established remote workspace.
• Ability to work hybrid in the Greater Cincinnati/Northern Kentucky Area.
  
  
  

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