Videographer & Content Growth Strategist

Summary

Position Overview

We are seeking a full-time Videographer & Content Growth Strategist who is equal parts editor, creator, and strategist. You will be responsible for ideating, filming, editing, optimizing, and scaling content across YouTube, TikTok, and Instagram with a clear objective: build an audience, increase engagement, and drive real estate inquiries.

This is an entrepreneurial, performance based role designed for someone who lives and breathes content, understands how platforms work, and wants ownership in growing a channel not just executing tasks.

Responsibilities

What You’ll Be Responsible For

Content Strategy & Growth

• Own the content calendar and pitch video ideas aligned with Maryland lifestyle trends, real estate developments, local stories, and search-based demand.
• Develop series-based content designed to build authority and audience consistency.
• Track performance analytics daily using YouTube Studio, TikTok, and IG Insights to improve retention, click through rate, watch time, and conversions.
  
  

Video Production & Editing

• Edit long-form YouTube videos for maximum retention and storytelling value.
• Create high impact short-form vertical content with strong hooks, dynamic transitions, motion graphics, and persuasive call-to-actions.
• Continually test thumbnails, titles, hooks, and content pacing to maximize virality and conversion.
• Capture in-field video of developments, neighborhoods, local businesses, events, community stories, and real estate listings.
  
  

Creative Execution

• Utilize motion graphics, animation, text overlays, and punchy editing styles to compete at top-tier creator levels.
• Build and maintain a growing library of Maryland-based b-roll, drone footage, and evergreen visual assets.
  
  

Stay ahead of platform trends, sound bites, hashtags, effects, and algorithm updates.

What Success Looks Like

• Videos consistently hitting early view benchmarks within the first 72 hours
• Channel subscriber growth month-over-month
• Short-form clips driving leads, DMs, and inquiries for real estate services
  
  

Maryland Living becomes the go-to digital authority for real estate and lifestyle content in the region

Qualifications

Required Skills & Experience

• Proven experience editing and producing short-form and long-form content optimized for YouTube, TikTok, and Instagram
• Mastery in Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent
• Working knowledge of motion graphics (After Effects or similar)
• Strong storytelling instincts: hooks, pacing, retention techniques
• Ability to plan, film, and direct on-location video content
• Entrepreneurial mindset constantly thinking, “How do we make this go further?”
  
  

Bonus Skills (Preferred But Not Required)

• Experience filming interviews, lifestyle series, or documentary-style content
• Photography skills for thumbnails and brand assets
• Familiarity with Maryland’s real estate market, culture, or regional developments
• Drone operation & FAA Part 107 License
• Experience using AI tools to speed up workflow (not to replace creativity)
  
  

Compensation & Growth

Competitive compensation based on experience + aggressive performance bonus structure. Bonuses are paid based on:

• Video view milestones within the first week of posting
• Audience retention and watch time performance
• YouTube subscriber milestones
• Video generated real estate leads and client inquiries
  
  

Top performers will have the opportunity to scale into a Director of Media role with team building responsibilities and expanded compensation upside.

Why This Role Is Different

• Direct access to the CEO: You’re a strategic partner, not a behind-the-scenes technician.
• Your work has real influence: Every video impacts brand authority, lead generation, and revenue.
  
  

You’ll build something meaningful: Maryland is on the rise and you’ll be the one telling the story.

Benefits

• Flexible schedule & hybrid work model
• Professional development support and training opportunities
• Creative freedom with ownership mindset encouraged
• Access to exclusive real estate listings, developments, and events for content creation
• Team culture focused on growth, innovation, and impact
  
  

Please Include Answers To The Following With Your Application

• What excites you most about using content to build influence or impact?
• Which creator or channel do you believe is doing this best online right now and why?
• Share links to your best video work (YouTube, TikTok, or Reels preferred).
  
  

About-our-team

About Maryland Living & The Waldner Winters Team

We are building Maryland’s #1 media channel for real estate, lifestyle, development, and community influence. Our mission is to become the trusted source for everything happening in Maryland from new construction and luxury listings, to business spotlights, local experiences, and breaking market trends.

This is not a traditional videography position. This is a career defining opportunity for a driven creator who wants to build a brand, lead strategy, and be rewarded directly for results. You will work alongside the CEO and take ownership in shaping the future of a fast-scaling media platform with real world business impact in the real estate space.