Trade & Channels Marketing Specialist

Job Summary

The Trade and Channels Marketing Specialist assigned in the US locations collaborates closely with the Trade and Channels Marketing Manager in conceptualizing, implementing, and managing creative sales solutions in retail and channels through careful trade area analysis, strategic sales building initiatives, appropriate promotional programs, effective merchandising, innovative customer touch point activities, and consumer insight--- all of which should be consistent to the Brand, Product, Restaurant (BPR) guidelines.

The primary responsibilities include but not limited to implementing marketing strategies for existing and emerging business channels (e.g. delivery, online and institutional) that will drive growth by expanding the target consumer base, ensuring smooth execution of all systemwide marketing activities (i.e. New Product Launches, Promotions, and Merchandising) and local marketing activities.

This role will also assist in driving brand growth by ensuring the execution of innovative marketing programs and assist in addressing trade area nuances by expanding the consumer base, driving sales initiatives, and guaranteeing brand consistency across various marketing platforms.

Essential Functions

Trade Marketing Support:

• Contribute to the development, implementation, and evaluation of product launch merchandising, planograms, and cross-selling initiatives aligned with shopper behavior and brand recipe.
• Provide operational support and recommendations for store opening activities and regional store marketing development.
• Collaborate on aligning operations, Marketing, and other teams to execute effective sales-generating promotions and brand activations in line with brand essence.
• Assist in managing, regulating, and scheduling Marketing’s communications including merchandising and sampling calendars.
• Support the execution of brand initiatives in line with brand guidelines.
• Assist in monitoring and analyzing competitor activities to recommend responsive strategies.
• Assist in identifying retail trade area-specific issues and executing local store marketing programs to address them.
• Support in preparing post-promo evaluation reports and proposing actionable steps.
  
  

Channel Marketing Assistance

• Collaborate on developing and implementing marketing strategies across different channels (e.g. delivery, online, institutional) while ensuring consistent brand application.
• Contribute to conceptualizing and recommending sales-building strategies across business channels.
• Assist in ensuring seamless alignment and implementation of marketing activities across all channels.
• Support in maintaining proper and consistent use of branding and trademarks across channels.
• Act as proactive contributor to the company’s competitive intelligence efforts and continuously seek ways to enhance the brand’s competitive positioning in the market, staying on top and being the eyes and ears regarding brand competitors.
  
  

Store Opening Support

• Conceptualize and execute store opening activities and promotions.
• Develop and lead store opening event programs.
• Contribute actively to the company's competitive intelligence efforts, always seeking ways to bolster the brand's market position. Stay vigilant and informed about store openings, retail trade areas, and influential activities to maintain a competitive edge.
  
  

Others

• Collaborate and initiate business meetings with stakeholders, internal support functions, and external clients to achieve desired results related to the department’s projects.
• Manage allocated budget for project/s and/or assigned brand/units/department.
• Manage significant timelines and deliverables as agreed.
• Perform other job or marketing expertise-related assignments to develop oneself and share one’s expertise resulting in supporting work efficiencies.
  
  

JOB SPECIFICATIONS

Education

Bachelor’s degree in marketing, Management, Communication Arts, or any equivalent related course.

Experience

At least 2 years of relevant experience in Marketing, Trade Marketing, Channel Marketing, and/or Local Marketing within retail or a related industry, preferred or any equivalent combination of education and experience from which comparable knowledge, skills and abilities have been achieved.

Skills And Essential Traits

• Analytical Skills: Ability to assist in analyzing consumer behavior data and deriving actionable insights. Able to think critically and logically, interpret and solve problems.
• Collaborative Skills: Strong teamwork orientation, capable of collaborating across departments effectively.
• Brand Understanding: Understanding of brand essence and the significance of consistent brand representation across channels.
• Excellent communication skills, both written and verbal, with the ability to effectively communicate complex information to stakeholders at all levels and to support coordination and strategy alignment.
• Digital Familiarity: Basic familiarity with digital marketing platforms and tools.
• Adaptability: Ability to adapt to changing market trends and consumer behavior.
• Attention to Detail: Completes work tasks with thoroughness, accuracy, and consistency.
• Multitasking: Able to multitask and perform in a deadline-sensitive environment.
• Time Management: Able to work in a fast-paced environment with significant deadlines and with a sense of urgency.
• Dependability: Can be counted on to produce high-quality work promptly.
• Core Competencies: C.A.M.P. requirements

• Creating the Business
• Advancing Personal Excellence
• Managing the Business
• Promoting People Processes
• Essential Traits, Tasks & Interest (as assessed using HR tool)
• Self-Motivated
• Collaborative
• Balance of Frank and Diplomatic (Tactful) with warmth & empathy
• Innovative/Creative & Resourceful
• Stress Management and Pressure Tolerance
• Certain
• Precise (high attention to details and accuracy)
• Persistent
• Takes Autonomy
• Planning, Organizing and time management
• Flexible
• Analytical, Analyzing Pitfalls and Judgment
• Influencing and enforcing skills
• Interpersonal Skills
• Open/Reflective
• People Oriented
• Handling Conflict
• Competitive intelligence and curiosity
• Behavioral Attributes (live the core values of the organization):
• Customer Focus
• Speed with Excellence
• Spirit of Family and Fun
• Humility to listen and learn
• Integrity
  
  

Non-Essential Duties and Responsibilities (indicate items to be included)

• Perform administrative duties as necessary i.e. making copies, filing, etc.
• Prepare/support department plans, objectives, and key result areas and prepare the performance goals and measures.
• Prepare management reports.
  
  

Other QualificationsComputer Literacy: Proficient in MS Applications (MS Word, Excel, PowerPoint, and Outlook) and trainable in other software related to food analysis.

Physical Effort/Requirements: While performing the duties of this job, the employee will:

• Travel 60% of the time at work supporting the stores’ marketing-related activities.
• Stand/walk 80-100% of the scheduled work shift.
• Lift, reach, pull, push, grasp, and use hands frequently.
• Bend and/or squat down during the scheduled shift, occasionally.
• Climb, stoop, and kneel occasionally.
• Lift to 50 pounds occasionally.
• Need to see well enough to differentiate product quality parameters, read/compose emails, reports and use the computer, and be proactive to customers’ feedback affecting quality.
• Need to speak and hear well enough to give/receive instructions, and feedback and communicate with employees, customers, and partners/suppliers.
• Be required to work irregular hours, varying work shift schedules as necessary at work.
  
  

Work Environment: While performing the duties of this job, the employee is regularly exposed to:

• Support Center, manufacturing plants, warehouse, and logistics work areas.
• Store and vendor/supplier plant visits, as necessary.
• Wet and slippery floors especially when in stores and production areas.
• Moderate noise level when working in production, store, and suppliers’ work environment.
• Tensions and pressures may arise in meeting deadlines and goals.
  
  

This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.

If the position requires a college/university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.

Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination/assessment date(s).

APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.