SVP, Consumer Bank - Chief Marketing Officer

JOB_POSTING-3-73627-18

Job Description

Role Summary/Purpose: 

The Consumer Banking CMO directs marketing and advertising strategies for all of the Bank’s deposit products. This role is responsible for the acquisition, balance growth, retention, customer experience, new product development, branding, platform enhancements and regulatory compliance across the growing and diversifying consumer banking landscape. 

  

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities: 

• Drive marketing strategy for the Bank and interface with internal cross-functional teams and internal/external agencies to execute 
• Measure, evaluate and communicate results  - alter strategies appropriately based on insights  
• Build alignment for new initiatives and ideas  - including loyalty program enhancements, product expansion, balance building strategies and new acquisition channels/approaches 
• Partner with bank CEO to create and drive strategies regarding customer acquisition, segmentation, and retention
• Drive digital enhancements including marketing website, proprietary Apply/Serving platform improvements and mobile app 
• Lead content strategy and creation across all channels
• Partner with Growth COEs to craft strategy and deliver on SYF-wise cross-sell and marketplace strategies, including affiliate programs with retailers and retail offers to bank customers 
• Work closely with the Finance and Treasury teams to design and continuously update pricing strategy in response to the macroeconomic environment and competitive movements 
• Continue to drive and enhance the development of Synchrony Bank social presence direct-to-consumer content strategy 
• Perform other duties and/or special projects as assigned 
  
  

  

Qualifications/Requirements: 

• Bachelor's degree required, or in lieu of degree, 15 years of marketing experience in consumer financial services industry  
• 10+ years of experience in marketing consumer finance products across multiple customer channels  that includes:
• experience leading experienced, diverse, dispersed and growth-oriented teams  
• Strong financial acumen - budgeting, P&L management, forecasting 
• Ability to develop strong working relationships with cross-functional business partners and executive leadership, communicating with both technical/non-technical resources (internal, client, vendor) 
  
  

Desired Characteristics:  

• Excellent innovation, interpersonal and communication skills, both written and verbal, with exceptional presentation skills 
• Marketing experience with deposit products 
• Knowledge of pertinent laws and regulations impacting financial services product offerings (e.g. FCRA, UDAAP, Card Act, e-Signature Act, Reg B, etc…) 
• Proven leadership and management skills  - self-starter with strong interpersonal, organizational and motivational skills including the ability to influence and drive change 
• Ability to efficiently organize and maintain a cross-functional, team-based approach to initiatives with internal and external partner organizations in a fun and fast-paced environment  - flexible, adapts well to change 
• MBA desired 
  
  

Grade/Level: 16

The salary range for this position is 235,000.00 - 390,000.00 USD Annual. This position is also eligible for an Annual Incentive Plan target of 30% of salary and an Annual Equity target of 30% of salary.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
  
  

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.

Reasonable Accommodation Notice

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
  
  

Job Family Group

Marketing