Sr Content Marketing Writer

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.

In the role of Content Marketer, this individual will focus on developing and executing content strategies that engage our target audiences, enhance our inbound marketing tactics, and improve brand awareness efforts. This role is responsible for creating compelling content across various forms and channels that engages key personas and strengthens our thought leadership presence. With a strong understanding of SEO best practices, persona-based writing, and content management systems, the Content Marketer utilizes excellent writing and communication skills to produce high-quality content. This role will collaborate with cross-functional teams to ensure that all content aligns with overall marketing goals and effectively reaches our audience across multiple channels.

About You

• Create high-quality, engaging content across various formats, including blog posts, web articles, eBooks, white papers, etc.
• Advise other content creators across marketing, communications, and international teams on content best practices and guidelines.
• Conduct keyword research and apply SEO best practices to optimize content for search engines and improve organic visibility.
• Collaborate with brand and creative teams to ensure cohesive messaging and branding across all content channels.
• Analyze content performance metrics including engagement, traffic, and conversion rates, making data-driven adjustments as needed.
• Stay up to date with emerging content trends, audience needs and preferences, and competitive landscape to inform content creation and strategy.
• Manage content calendars and ensure timely delivery of content while maintaining high standards of quality and consistency.
  
  

Basic Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in marketing or corporate communications roles.
• Proven experience in content marketing, with a strong portfolio showcasing diverse writing styles and formats.
• Proficiency in SEO best practices and familiarity with analytics tools (e.g., Google Analytics, SEMrush) to measure content performance.
  
  

Preferred Qualifications

• Excellent writing, editing, and proofreading skills, with a keen eye for detail and a strong command of grammar and style.
• Experience with content management systems (CMS) and various marketing platforms to effectively publish and promote content.
• Experience with AI content tools and best practices
• Enthusiastic about integrating and utilizing AI tools to enhance content creation process
• Strong organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously.
  
  

Where we’re going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!

Equal Opportunity Employer   

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster      

UKG participates in E-Verify. View the E-Verify posters here .  

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. 

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected] . 

The pay range for this position is $70,100 to $100,800, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers