Social Media Specialist

Job Type

Full-time

Description

Position Overview

As a Social Media Specialist, you will play a key role in creating, managing, and publishing content across Chef Works' and associated brands social media platforms, including Instagram, Facebook, LinkedIn, and TikTok. You will work closely with the marketing team to develop engaging social content, grow brand awareness, and build a thriving online community.

This role requires a blend of creativity and analytical thinking—you will be responsible for producing high-quality visual and written content, managing social media interactions, tracking engagement metrics, and supporting digital campaigns.

Key Responsibilities

Content Creation & Management

• Develop original and engaging content (photography, video, graphics, and copy) for all social media channels.
• Assist in maintaining and executing a content calendar to ensure consistent and strategic messaging.
• Capture and edit photos and videos for real-time and scheduled social media posts.
• Collaborate with designers and video teams to develop social-first creative assets that align with brand aesthetics.
• Ensure all content aligns with Chef Works’ brand voice, tone, and visual identity.
  
  

Social Media Engagement & Community Management

• Monitor and engage with Chef Works’ online community, responding to comments, messages, and reviews in a timely and brand-appropriate manner.
• Stay on top of social trends and proactively suggest new content ideas and engagement strategies.
• Research and identify influencers, brand ambassadors, and partnership opportunities to increase reach and engagement.
• Assist in planning and executing social media campaigns, giveaways, and brand activations.
  
  

Event & Sponsorship Support

• Support live social media coverage for events, sponsorships, and brand activations.
• Coordinate and capture on-site content at events, including chef partnerships and industry collaborations.
• Assist in ensuring that all sponsorship and partnership obligations are met through social content deliverables.
  
  

Analytics & Performance Tracking

• Track, analyze, and report on social media performance metrics to measure engagement and growth.
• Identify trends in audience behavior and provide insights for content optimization.
• Use analytics tools to monitor competitors and industry benchmarks to inform social strategy.
  
  

Requirements

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 1-3 years of experience in social media marketing, content creation, or digital marketing.
• Experience managing business social media accounts (ideally with 100K+ followers).
• Strong content creation skills, including:
• Photography and videography (mobile-first approach preferred).
• Graphic design (Adobe Creative Cloud, Canva, or similar tools).
• Basic video editing for social-friendly content.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong copywriting and storytelling abilities to craft engaging social captions and posts.
• Experience using social media management and analytics tools to track performance and insights.
• Ability to work independently and collaboratively in a fast-paced, creative environment.
• Passion for the culinary, hospitality, or fashion industries is a plus!
  
  

Salary Description

$70K - $75K ($2,000 - $5,000 per yr.)