Social Media Manager

We are hiring Rockstars to join our Sauer Brands team!

About Us:

We’re a team of bold marketers, storytellers, and content creators who bring flavor to life through three beloved brands: Duke’s (Fastest-growing mayo brand), Mateo’s (Salsa & Dips), and Kernel Season’s (America’s #1 popcorn seasoning brand). We’re passionate about food, flavor, and building communities that crave what we serve—both in stores and on social.

Job Summary:

We’re looking for a creative, strategic, and culture-tuned Social Media Manager to join our growing team. In this role, you’ll concept, create, and manage engaging content across platforms for Duke’s, Mateo’s, and Kernel Season’s - each with its own unique voice, style, and fanbase. This isn’t a “one-brand, one-feed" gig. You’ll flex your creative muscles across three distinct brands, crafting everything from timely trend-driven posts to campaign-driven storytelling. This is a fast-paced, hands-on role where flavor meets fun, and strategy meets storytelling. Some nights and weekends will be required to cover live events and cultural moments as they happen – because great social doesn’t clock out at 5:00 PM. This position will report to the Marketing Director.

Key Responsibilities:

Content Planning & Strategy

• Build and execute monthly content calendars in collaboration with the social team.
• Translate brand strategies into platform-specific moments and campaigns.
• Stay ahead of trends to create timely, culturally relevant content.

Media Budget Management

• Manage and hold accountability for social media budget with a focus on strategic allocation, ensuring alignment with business objectives.

Content Creation & Publishing

• Partner with in-house and external creators to bring ideas to life (photo, video, UGC, etc.).
• Write copy and schedule posts across Instagram, Facebook, TikTok, X, and emerging platforms.
• Manage day-to-day publishing and engage with our communities.

Analytics & Optimization

• Track performance metrics and surface actionable insights to improve content and engagement.
• Report monthly on key KPI’s for each platform
• A/B test formats, captions, and posting times to optimize reach and engagement.

Cross-Team Collaboration

• Work closely with brand managers, influencers, and creative teams on launches, campaigns, and activations.
• Partner with customer service, PR, legal and sales teams to keep messaging compliant and consistent across touchpoints.

What We’re Looking For:

Education & Experience

• 5-7 years managing social for consumer brands.
• 3+ years' experience working directly with influencers to contract, negotiate and manage content creation.
• 2+ years of direct management of internal social media teams inclusive of creators.
• Bonus: experience in food or CPG.

Skill Requirement:

• Ability to manage multiple brand voices and content streams at once.
• Proficiency in social tools (Sprout Social, Later, Canva, CapCut, Adobe Suite, YouTube studio, Meta Business).
• Strong short-form video skills and editing confidence.

Personal Characteristics:

• Sharp instincts for brand voice, tone, and visual style.
• Highly organized and detail oriented. You thrive in deadline-driven environments and handle volume with ease
• A creative mindset and a love for memes, cultural moments, and moving content.
• Ability to stay calm within the storm

Other:

• Willingness to occasionally work evenings and weekends for event coverage and timely content.
• Ability to travel up to 20% of the time.
• Flexible to work in the Richmond office 50% of the time.

Why You’ll Love It Here:

• Work with fun, flavorful brands that don’t take themselves too seriously.
• Be part of a collaborative high-performance team that values experimentation and originality.
• Get in early on a growing team with room to shape the role and evolve.
• Access to great products and all that comes with such incredible brands.

What Is In It For You?

Our company acknowledges talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:

• 401K
• Medical/Dental/Vision Coverage
• Vacation, Sick Days and Holidays
• Flexible Spending Accounts
• Tuition Reimbursement
• Employee and Dependent Life Insurance
• Voluntary Disability Insurance
• Other Voluntary Insurance Options

Sauer Brands, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.