Social Media Manager

Position Overview

Greyson’s marketing team is looking for a Social Media Manager to grow the community on our social media channels. You’ll be responsible for leading and executing our social media plans and creating social-first content. The ideal candidate will have a strong understanding of Instagram, TikTok, Twitter, LinkedIn and YouTube. They will be an excellent planner and conscientious community manager who are in touch with culture and can bring the Greyson brand and values to life in a way that engages with and attracts new audiences. They will be ready to roll up their sleeves and work alongside our brand and creative team, agency partners, and a cross-functional group of stakeholders. This role requires a high level of organization and comfort with working ahead to ensure time for approvals; you’ll work cross-functionally with the brand, product marketing and development, e-commerce, and retail teams daily. You must be willing to challenge the status quo to continually enhance customer experience.

This is a hybrid position with 2-3 days a week in our Detroit, MI offices required.

Primary Responsibilities:

• Social Strategy Development: Craft channel-specific social media strategies, emphasizing Instagram, TikTok, X, Pinterest & YouTube. Collaborate as a strategic partner for marketing initiatives, developing tailored strategies and content for each channel.
• Social Media Management: Oversee the daily social media calendar and activities, ensuring a consistent and engaging presence.
• Performance Analysis & Reporting: Monitor, analyze, and report on social media performance. Proactively recommend adjustments and improvements based on data insights.
• Best Practices & Competitive Analysis: Establish and maintain social media best practices. Conduct competitor analysis to inform strategy and share insights with key team members.
• Content Creation: Refine and hone Greyson's unique social media voice. Collaborate with the creative team to develop original, social-first content for brand marketing, product showcases, and relevant cultural events.
• Influencer & Creator Relations: Liaise with Greyson's influencer community focusing on style-driven content partnerships. Identify and establish relationships with new digital content creators and influencers.
  
  

Qualifications:

• Experience: 3-5+ years in a social media role, with a strong emphasis on content strategy development and community management.
• Cultural Trend Awareness: In-depth understanding of cultural trends relevant to our target audience.
• Brand Experience: Proven experience with luxury consumer and/or product brands. International exposure is a plus.
• Communication Skills: Exceptional writing and verbal skills. Ability to present ideas and adapt writing styles for diverse audiences.
• Collaborative Spirit: A proactive, collaborative approach to both idea generation and execution.
• Influencer Network: Established relationships with key digital influencers and tastemakers.
  
  

About the team:

At Greyson, our Brand team tells stories - from who we are to what we stand for - with a blend of skill, drive, and creativity. These stories are told through our unique visual design language, content strategy, and production expertise. As the company continues to expand rapidly, your work will play an important role in further developing our brand point of view and forging stronger relationships with our community. Our collaborative team of marketing and creative professionals provides insight for our customers to engage with the full range of product categories, from their first experience to establishing long-term brand loyalty. From campaigns, segmented and data-driven customer retention, strategic planning, performance marketing, innovative community and brand partnerships, relevant editorial features and series, and outstanding design, we understand what matters most to our customers: authenticity. When you join the Marketing Team, you will work on the frontline of customer experience ensuring that our customers stay up to date and are ready to Experience the Greyson CommUNITY.