Senior Marketing Strategy Manager

HomeServe USA, a Brookfield Infrastructure Group portfolio company is a Great Place to Work, and while we’re biased, we’re not just saying that. We’re proud to have been certified as a Great Place to Work the last five years. What does HomeServe do and what makes it so great? Well, we’re glad you asked!

We put people at the heart of everything we do. That’s priority number one for all of us. For the nearly 5 million customers we serve, that means being there when they have an emergency home repair need, such as getting their a/c working, clearing their clogged pipes, or fixing broken electrical systems. With over 1,300 municipal and utility partners, that means providing their customers with access to affordable home repair plans, making it easier, faster and less expensive to have their home repair needs met. And for the more than 1,500 people working alongside us, it means fostering a rewarding, inclusive and challenging career experience that we think is second to none. At HomeServe, everyone is welcome. We know that having diverse teams has a positive impact on our work and ultimately helps us better serve our customers.

No matter your role at HomeServe, you’re part of a growing team that’s working to make home repairs and improvements easy.

Position Overview

The Senior Marketing Strategy Manager role is responsible for implementing strategic direct mail marketing activities for their assigned partners/products to meet or exceed budgeted contract/customer growth. The position reports directly to the Sr Director, Marketing Strategy.

Responsibilities

• Create marketing plans for partners that maximize client/business profitability.
• Prepare budget plans for assigned partners.
• Develop and test new marketing strategies which improve response rates among new and existing customer segments.
• Monitor performance of all creative and data strategies and make appropriate recommendations to further improve performance.
• Conceptualize and develop report requirements for business needs.
• Ensure marketing tests are set up and tracked accurately.
• Conduct analysis into past performance results in order to map out trends and identify key response variables; leverage these findings to optimize customer acquisition activity.
• Develop and propose new product/channel ideas/marketing concepts.
• Assist in providing strategic direction to supporting marketing teams on the execution of new marketing ideas/concepts/tests.
• Review and approve direct marketing creatives to ensure strategy is executed properly.
• Maintain and distribute reporting from both current and historic strategic, creative and segment testing.
  
  

Essential Functions

Essential Job Function

% of Time on Function

Manage budget and forecast (volume, response rates, etc.) for assigned partners

50%

Subject matter expert on campaign performance KPIs and reporting

30%

Develop and execute A/B testing that increase response rates

20%

Total

100%

Job Requirements

• Bachelor’s degree in marketing, business or a related field
• Minimum 5 years of direct marketing experience. Prefer candidate with direct mail knowledge & experience.
• Self-starter; able to seize opportunities with minimal direction
• Strong analytical skills – ability to read trends and isolate key response variables
• Excellent marketing skills – ability to conceptualize new ideas, strategies, etc.
• Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget
• Proficient in MS Office Excel
• Able to work in a fast-paced, growth-oriented organization
• Excellent verbal and written communication skills
• Experience with Google Analytics a plus
  
  

Minimum Physical Requirements

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk, and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In Return, We Offer

• Competitive compensation
• Career development and advancement opportunities
• Friendly, open and team oriented work atmosphere
• Excellent benefits including generous medical, vision, dental and life & disability insurance
• 401(k) plan with a company match
• Eligibility to enroll in up to two HomeServe coverage plans paid for by the company
  
  

Salary Range: $111,691.89 to $148,922.52

Annual Bonus Potential: 10%