Senior Manager - Social Media

Job Location

NEWTON FIRST AID OFFICE

Job Description

First Aid Beauty is looking for a strategic, creative, and platform-native Senior Manager - Social Media to lead our organic social media efforts across TikTok, Instagram, Pinterest, YouTube, and Facebook. This role will own our social media strategy from concept through execution with a sharp focus on building community, fostering brand connection and relevance across the platforms. You’ll report to the Creative Director and work in close partnership with our in-house creative, marketing, and production teams to create best-in-class content that drives engagement and growth.

Key Responsibilities:

• Set and lead First Aid Beauty’s organic social strategy across platforms—owning both day-to-day execution and long-term vision to meet business goals and KPIs.
• Lead the development and execution of the social media calendar, partnering with marketing and sales to ensure product launches, campaigns, promotions, and relevant cultural moments are captured in real time.
• Partner cross-functionally with First Aid Beauty’s creative, production, and marketing teams to concept and produce high-impact, scroll-stopping content.
• Review and write on-brand captions to ensure the voice of the brand is consistent across platforms, engaging directly with our community in a way that builds loyalty and trust.
• Lead and develop direct reports, ensuring clear priorities, strong creative execution, timely feedback and ongoing career development.
• Track and analyze performance data, reporting key insights weekly and monthly to inform content optimization and guide strategy refinements.
• Spot emerging trends, creator partnerships, and cultural conversations early, translating them into strategic opportunities for the brand.
• Oversee community management, including handling DMs, comments, and real-time social conversations to nurture our audience.
• Stay current with latest social media best practices, tools, and platform updates to continually improve our social media approach.
• Partner with channel reps to stay ahead of platform updates and algorithm shifts to ensure our strategy remains future-forward.
• Own and grow our in-house creator program–sourcing talent, managing relationships, and driving strong creative output from trusted partners
  
  

Job Qualifications

• 5–7 years of experience leading social strategy, with a proven track record of building and growing brand channels at scale.
• Demonstrated success in growing and managing social media communities across multiple platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, etc.).
• Must be highly collaborative, organized, and able to lead projects end-to-end, taking content from concept to content capture to performance recap.
• Proven project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Proficient with social and UGC tools (Dash Hudson, Sprout, TikTok analytics, etc.).
• A social-first thinker who lives and breathes platforms like TikTok and Instagram with an inherent understanding of what makes content perform
• A clear communicator who can lead brainstorms, advocate for social thinking across departments, and rally a team to execute.
• Passionate about beauty and deeply plugged into trends, creators, and conversations shaping the space.
• A strong storyteller with an eye for design, video, and cultural nuance.
• Analytical and curious, comfortable digging into performance data and evolving strategy accordingly.
• Experience managing and developing junior team members, providing guidance, feedback, and support.
• Bachelor’s degree in Marketing, Communications, or Design preferred
• Experience managing creator relationships or ambassador programs is a plus
• Prior experience in the beauty industry preferred but not required
  
  

Compensation for roles at P&G varies depending on a wide array of equal opportunity factors including but not limited to the specific office location, role, degree/credentials, relevant skills, and level of experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Our company is committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

P&G participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000136331

Job Segmentation

Starting Pay / Salary Range

$105,000.00 - $156,200.00 / year