Senior Manager Global Consumer Insights

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We are growing our Consumer Insights team! This Senior Manager of Consumer Insights is an embedded partner and consumer expert to Hasbro’s Global Play teams, specifically our Action Brands and Active Play portfolios. You will proactively develop research agendas, prioritize problems, recommend solutions, and advocate for insight adoption with our business partners responsible for Action & Active Play brand and franchise strategies, product innovation, and go-to-market planning.

The anchoring motivation of the Senior Manager is a love for play and incessant curiosity about kids/adults, paired with courage to share consumer truths and insights with our partner teams to help them make amazing brands and toys! If you have this passion as well as broad and seasoned capabilities across quantitative and qualitative research, secondary data analysis, project management, and strong consultative skills, we'd love to talk.

A day in the life of a Senior Manager of Consumer Insights:

• Be the voice of the consumer for the Action & Active Play portfolio of brands using insights to significantly influence strategies, development, forecasting, and marketing planning
• Working with the Director, prioritize business questions and requests across audience, category, brand, product, creative, and commercial needs
• Proactively develop and deliver insights agendas tied to strategic brand goals, development gates, and commercial sell-in
• Lead research projects, including consumer foundational, audience segmentation, brand tracking, product/package testing, messaging/campaign testing, and ad hoc studies, using custom and standardized approaches
• Adeptly and proactively provide brand and design teams with primary and secondary research, strategic consulting, and research presentations that scale up to senior levels
• Model standards for quality and actionability in research plans and results, mentoring more junior analysts on the team
• Leverage and help grow AIM’s eco-system of insights vendors, tools and data-sources that allow the team to gracefully scale skills and capacity to meet business partner needs
  
  

What you'll bring:

• 10+ years in consumer insights or market research, preferably with several years of experience in children or fan products, entertainment, and/or gaming
• Deep expertise in quantitative and qualitative insights methods, including segmentation, product testing, volumetrics, and creative asset testing
• Best-in-class ability to tell compelling stories with a level of polish that can translate to GM-level presentations
• Experience translating advanced analytics (choice modelling, segmentation, driver analysis, price elasticity) into insights with support from vendor partners and AIM Analytics peers
• Strong problem diagnosis and definition skills
• Excellent prioritization and project oversight capabilities
• High-level analytical and critical thinking skills
• Excellent interpersonal, written, and verbal communication skills
• Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards
• BA/BS or equivalent experience required, preferably in social sciences, marketing/market research, or a related discipline
• MBA, other advanced degree, or additional relevant education a plus
  
  

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $129,700.00 to $194,500.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!