Senior Director of User Acquisition/ Performance Media

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Senior Director of User Acquisition/Performance Media to join the EA Live Service Marketing Organization. You will report into the Head of Live Service Marketing, directly responsible for growing some of our most successful games. This is a unique opportunity to build a Performance Media team for EA’s Franchises from the ground up, transforming how we bring and support our products!

Responsibilities

• Cultivate and manage a high-performing team of data-driven marketers specializing in user acquisition for PC, console and mobile
• Seek out performance media solutions to critical business problems to help us grow and achieve our goals
• Partner with the product marketing, brand, channel marketing, creative and studio teams on go-to-market strategies
• Educate and influence senior partners in Studio, Fan Growth and Publishing to maximize investment revenue
• Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.
• Lead ROAS target setting with studio and commercial teams to hit games’ top and bottom line returns.
• Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.
• Change agent for advertising partner roadmaps to better meet business demands
• Improve strategies to grow and maximize revenue for titles
• Craft clear data-driven narrative to senior management
  
  

Requirements

• 15+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games
• 6+ years of experience in leadership/team manager role
• Experience managing AAA game media budgets
• Ownership, accountability & ability to solution complex problems.
• In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
• BA/BS Degree in marketing/finance or equivalent quantitative field
• Passion/knowledge for video games
  
  

This job is for you if...

• You want to be a part of an elite data-driven marketing organization
• You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
• You have a business owner’s mindset, is accountable for performance, and is passionate about creating growth for EA’s portfolio of games
  
  

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• California (depending on location e.g. Los Angeles vs. San Francisco) *$210,600 - $320,000 USD
• Washington (depending on location e.g. Seattle vs. Spokane) *$198,300 - $269,500 USD
  
  

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.