Senior Alliance Marketing Manager - GTM

Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is seeking a Senior Alliance Marketing Manager - GTM to collaborate with leading global systems integrators (SIs), consulting firms, and professional services organizations to develop and implement joint go-to-market (GTM) strategies and marketing initiatives. This role is essential for expanding Snowflake's market presence and influence by establishing and growing high-impact partnerships with service providers that assist customers in utilizing Snowflake for AI, data modernization, and cloud transformation projects.

The ideal candidate will be a strategic leader and hands-on executor with experience in sales, alliances, marketing, and partner teams to drive joint demand generation, co-marketing programs, and revenue growth. A strong understanding of the partner ecosystem and the role that services partners play in digital transformation is a must.

This position requires a balance of strategic planning and execution to ensure that Snowflake's Global SI’s and consulting partnerships are effectively positioned, marketed, and leveraged to drive customer success.

AS A SENIOR ALLIANCE MARKETING MANAGER AT SNOWFLAKE, YOU WILL:

• Strategic Planning: Develop and execute marketing plans with strategic services partners that align with Snowflake’s business objectives to drive new leads and increase customer consumption.
• Cross-Functional Collaboration: Work closely with sales, global alliances, field marketing, and demand generation teams to align on joint marketing efforts.
• Partnership Management: Develop and maintain strong relationships with focused Global Services Partners including and not limited to Deloitte and EY to drive Snowflake adoption.
• Manage and optimize budgets: Maximize impact from and manage marketing budgets to drive high-impact demand generation programs in collaboration with priority strategic partners
• Campaign Development: Design, execute, and manage integrated marketing campaigns, including partner-focused events, co-branded content, digital marketing, and demand generation programs.
• Performance Tracking & Optimization: Establish KPIs and regularly track the performance of marketing initiatives, adjusting strategies and tactics as necessary to optimize outcomes and ensure partner-driven revenue growth.
  
  
  

OUR IDEAL SENIOR PARTNER MARKETING MANAGER WILL HAVE:

• 5 - 8+ years of experience in partner marketing, alliance management, business development, or consulting, with a focus on services partnerships
• Experience executing joint GTM strategies, partner marketing campaigns, and demand generation programs to build pipeline.
• The ability to think strategically while executing tactically, with a strong ability to create actionable marketing plans that align with business objectives.
• Exceptional relationship management skills, with the ability to influence and collaborate with internal teams and external partners at all levels.
• A bias for action. A proactive mindset with the ability to act decisively, take initiative, and move projects forward efficiently while bringing people along the journey.
• Excellent verbal and written communication skills with the ability to clearly articulate complex value propositions and influence stakeholders.
• The ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  
  
  

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $147,000 - $204,700.
• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.
  
  
  

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.