Retail Marketing Director

Description

Summary

Are you looking to joining a team of go-getters dedicated to serving and uplifting the community through basketball? Join Detroit Pistons team and our mission to empower!

Here at the Detroit Pistons, we are focused on equality for all. We work collaboratively to foster a diverse and inclusive work environment that celebrates our differences while driving innovation and equity. Creating impactful experiences on and off the court is what we do - and ensuring that everyone has a voice is how we do it.

We are seeking a team member with a positive, upbeat attitude that can connect with a diverse population, and we are excited to meet you!

Director, Retail Marketing

• Establish and lead goals within the retail marketing team focused on guidance, mentorship, and fostering a culture of collaboration.
• Develop end-to-end go-to-market strategies for all retail campaigns, ensuring alignment with brand objectives and retail sales goals.
• Align retail marketing strategies with the culture marketing team for big brand merchandise collaborations
• Serve as a key stakeholder in strategic planning meetings, ensuring retail marketing is represented and continuing to grow.
• Lead the creative process with support of the overall marketing team, from creative briefing to final asset distribution for streamlined campaigns.
• Collaborate with external partners on product development and buying to ensure products align with the Pistons brand and marketing initiatives.
• Report and measure campaign effectiveness and provide actionable insights and detailed performance reports with support of Marketing Operations and Business Intelligence teams.
• Use data-driven analysis to refine go-to-market strategies, enhance future campaigns and inform inventory planning and purchasing decisions.
• Stay up to date on retail, marketing and league trends to ensure Pistons strategies remain innovative and competitive.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• 5+ years of experience in retail marketing or related fields, with a strong focus on go-to-market strategies; Professional sports league experience preferred
• Shown success in leading multi-channel campaigns, including creative direction, paid media, and e-marketing
• Strong leadership skills with experience leading and developing team members.
• Outstanding communication and collaboration skills, with the ability to influence collaborators at all levels.
• Analytical mentality with a proven understanding of marketing analytics and performance reporting.
  
  

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.