Remote Marketing Specialist in the US | WFH
Get It - Marketing
Date: 4 weeks ago
City: Rochester, NY
Salary:
$60,000
-
$80,000
per year
Contract type: Full time
Remote
Position: Marketing Specialist
Location: Remote (US-based)
Join a dynamic and innovative software consultancy that is revolutionizing the industry. We are seeking a dedicated Marketing Specialist to partner with our leadership team and collaborate with cross-functional colleagues to craft marketing strategies that enhance our brand presence, engage our customer base, and drive sustainable growth.
In this impactful and visible role, you will play a crucial part in shaping the future of marketing within our organization. We are committed to supporting your professional development and offer a flexible, balanced work environment conducive to your success. This position is remote, welcoming candidates from across the United States, particularly those located in New York.
Key Responsibilities
Employment Type: Full-Time
Location: Remote (US-based)
Join a dynamic and innovative software consultancy that is revolutionizing the industry. We are seeking a dedicated Marketing Specialist to partner with our leadership team and collaborate with cross-functional colleagues to craft marketing strategies that enhance our brand presence, engage our customer base, and drive sustainable growth.
In this impactful and visible role, you will play a crucial part in shaping the future of marketing within our organization. We are committed to supporting your professional development and offer a flexible, balanced work environment conducive to your success. This position is remote, welcoming candidates from across the United States, particularly those located in New York.
Key Responsibilities
- Conduct comprehensive market research to discern industry trends, consumer behavior, competitor activities, and customer insights.
- Strategize and implement marketing initiatives across diverse channels and advertising platforms.
- Collaborate with various teams to refine and launch marketing projects.
- Create compelling content for websites, social media platforms, and promotional materials.
- Track and evaluate campaign performance, providing insightful reports on key metrics and KPIs to inform future strategies.
- Manage campaign budgets to ensure effective resource allocation and a strong return on investment (ROI).
- Maintain and oversee website and social media content, ensuring all information remains current and relevant.
- Design and implement email marketing funnels to enhance lead generation and customer retention.
- Review and approve marketing collateral, ensuring alignment with brand voice and messaging.
- Represent the company at industry events, trade shows, and conferences.
- A Bachelor's degree in Marketing, Communications, or a related discipline.
- 3-5 years of experience in a marketing function, preferably within a related sector.
- A demonstrated history of executing successful marketing campaigns.
- Strong understanding of digital marketing principles and industry best practices.
- Proficiency in marketing tools, including CRM systems, analytics platforms, and content management systems.
- Excellent analytical skills with the ability to interpret data meaningfully.
- A creative approach with a talent for developing innovative marketing concepts.
- Exceptional written and verbal communication abilities.
- Familiarity with website content management and SEO best practices.
- Self-driven, proactive, and capable of working both independently and collaboratively.
- Outstanding attention to detail and organizational skills.
- The capacity to excel in a fast-paced, evolving environment.
- 15 days of Personal Time Off (PTO) and 12 Paid Holidays, promoting a healthy work-life balance.
- 401(k) with Company Match (up to 4%), aiding in your financial future.
- 100% Employer-Paid Health Insurance, prioritizing your health and well-being.
- Continuous Professional Development through feedback and training opportunities to hone your skills.
- A collaborative and supportive professional community, working alongside talented and passionate individuals.
- Remote and Flexible Work Options, emphasizing our belief in work-life balance.
- Competitive Salary ranging from \(60,000 to \)80,000 annually, commensurate with experience, skills, and role alignment.
Employment Type: Full-Time
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