Product Marketing Manager – Content Select

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale

Job Summary

We’re looking for a strategic, Product Marketing Manager to lead Content Select at Universal Ads—our platform solution that lets advertisers buy premium TV by genre, channel, or cultural moment. In this role you will drive the GTM of Content Select in collaboration with cross-functional stakeholders such as NBCU and lead the PMM go-to-market expansion of Universal Ads’ content portfolio internationally. You’ll serve as the connective tissue between Product, Partnerships, Sales, and Marketing, translating complex inventory ecosystems into clear, compelling product value propositions that drive adoption and revenue. This is a highly visible role for a product marketer who understands how content supply and demand shape performance in the CTV ecosystem—and who can articulate that story across teams and markets

Job Description

What you'll do:

• Lead the Content Select GTM strategy: Define positioning, messaging, and packaging for the Content Select product.
• Steer Comcast content activation: Partner with internal stakeholders across NBCUniversal, Comcast Media Solutions and more to surface premium content opportunities and craft go-to-market narratives for proprietary supply.
• Shape international expansion: Support the global rollout of Universal Ads’ content marketplace by localizing messaging, aligning with regional content partners, and identifying differentiators for each market.
• Collaborate cross-functionally: Work closely with Product, Partnerships, and Sales to translate publisher features and marketplace updates into clear advertiser benefits and launch strategies.
• Develop insights and proof points: Partner with Analytics and Measurement to uncover performance trends across content verticals and regions, fueling storytelling with data.
• Represent the voice of the partner and advertiser: Advocate for publisher needs internally and ensure the advertiser experience within Content Select remains intuitive, equitable, and growth-oriented.

What You’ll Bring

• 6–10 years of experience in product marketing, partner marketing, or GTM strategy within the CTV, programmatic, or streaming media space.
• Deep understanding of TV publishers, supply-side platforms, and ad-tech ecosystems, including inventory packaging, yield management, and marketplace dynamics.
• Experience working with or marketing self-service ad managers (e.g., Google Ads, Meta, MNTN, The Trade Desk, etc.) and translating complex capabilities into advertiser-friendly value.
• Proven ability to build cross-functional alignment between Product, Partnerships, Sales, and Marketing.
• Excellent communicator and storyteller—able to turn technical details into compelling narratives.
• Strategic thinker with operational rigor; comfortable managing multiple workstreams and GTM launches simultaneously.
• Passion for the evolving landscape of TV and streaming, and for helping democratize access to premium media.
  

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.

Skills:

Product Marketing; Programmatic Advertising; Partner Marketing; Advertising Technologies

Salary:

Primary Location Pay Range: $144,157.14 - $216,235.71

Additional Range: This job can be performed in California with a good faith estimated pay range upon hire of $108,117.86 USD - $200,218.25.

Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years