Product Marketing Manager, AECO, Mid-Level

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Job Summary:

Trimble Inc. is a technology company dedicated to delivering solutions that enable customers to work in innovative ways. The Product Marketing Manager for ProjectSight will lead the go-to-market strategy for Trimble's Construction Project Management solutions, collaborating across various departments to drive product adoption and growth.

Responsibilities:

• Own and drive the product marketing responsibility for ProjectSight; aligning with the product vision and understanding user/buyer personas.

• Build strong, inclusive cross-functional partnerships with partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives.

• Define and execute comprehensive go-to-market plans, including facilitating cross-functional meetings and ensuring alignment across teams.

• Develop differentiated messaging and value propositions for ProjectSight, including messaging framework documentation and related collateral such as datasheets and brochures.

• Conducts quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape, informing strategy and strengthening the Construction Project Management portfolio.

• Develop, present, and implement product pricing and packaging strategies. Capable of managing complex SKU and pricing frameworks and comfortable with quantitative analysis.

• Collaborate with the learning and enablement team to create sales enablement materials and courses specific to the portfolio. Comfortable working with direct selling teams and sales leadership.

• Enable and collaborate with the marketing team to execute key marketing deliverables that articulate value propositions and drive pipeline and bookings.

• Understand the competitive landscape for ProjectSight and the Construction Project Management market, and articulate key differentiators.

• Present at trade shows and other industry events on ProjectSight.

• Interpret internal/external business challenges and recommend best practices to improve product marketing processes. Capable of influencing stakeholders and applying.

Qualifications:

Required:

• BS/BA degree, preferably in marketing or business.

• 5-7 years in a product marketing or related role.

• Ability to operate independently and manage multiple projects.

• Strong understanding of product marketing best practices and principles.

• Excellent written and verbal communication skills.

• Strong research capabilities with the ability to analyze and integrate information into actionable insights.

• Collaborative attitude and ability to work across multiple remote teams.

• Enjoys learning - passionate about understanding customer problems.

• Demonstrates good judgment in selecting methods and techniques for obtaining solutions; takes a new perspective on existing solutions and resolves a wide range of issues in creative ways.

• Ability and willingness to travel from time to time (less than 15% of time), primarily for industry events or customer visits.

Preferred:

• Experience in the B2B software market and the construction industry

• Experience conducting customer interviews, onsite visits, and presenting at trade shows.

• Experience with freemium product offerings and product-led growth strategies

• Experience with eCommerce and direct sales go-to-market channels

• Experience with Gemini and Notebook LM AI platforms

Company:

Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. Founded in 1978, the company is headquartered in Sunnyvale, California, USA, with a team of 10001+ employees. The company is currently Public Company. Trimble Inc. has a track record of offering H1B sponsorships.