Product Marketing Coordinator
Miracom Hive
Date: 3 weeks ago
City: Madison, WI
Contract type: Full time
Are you a detail-oriented marketer with a passion for product promotion? We’re looking for a Product Marketing Coordinator to join our dynamic team and support the development and execution of our product marketing strategies. If you thrive in a collaborative environment and have a knack for creative marketing, we want to hear from you!
Responsibilities
Responsibilities
- Assist in the creation and execution of comprehensive product marketing plans that drive awareness and sales.
- Collaborate with product managers and sales teams to ensure alignment on product positioning and messaging.
- Conduct market research to identify customer needs, market trends, and competitive insights.
- Support the development of product launch plans, including promotional activities and sales collateral.
- Help track and analyze product performance metrics, providing recommendations for optimization.
- Coordinate product marketing activities and maintain project timelines to ensure deadlines are met.
- Assist in managing digital marketing initiatives to enhance product reach and engagement.
- Maintain up-to-date product information across all marketing channels.
- Strong understanding of marketing principles and product marketing strategies.
- Excellent organizational and project management skills.
- Strong analytical skills with the ability to interpret data and market insights.
- Effective communication skills, both written and verbal.
- Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems) is a plus.
- A proactive approach to problem-solving and a passion for continuous learning.
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