Paid Media Specialist I/II/III

Summary

Job Description:

The Paid Media Specialist is responsible for supporting the development, execution, and optimization of paid media campaigns across both traditional and digital channels. This role involves collaborating with internal teams and external media agency partners to ensure campaigns align with marketing objectives and drive growth and retention.

Essential Accountabilities

All Levels

• Assists in the planning and execution of paid media campaigns, including traditional media (TV, radio, print) and digital media (search, display, social media, video advertising).
• Ensures omnichannel strategy and activation consistency across all touchpoints: paid media (traditional and digital), social media, and email.
• Partners with line of business leaders and internal stakeholders to ensure all campaigns, channels, and messaging align with corporate and marketing communications objectives. Optimizes campaigns in partnership with agency teams and internal resources to ensure the right message is delivered to the right audience to reach performance goals.
• Collaborates with marketing analyst on post-campaign analyses to identify key learnings and measure effectiveness against defined and aligned KPIs. Collaborates with internal partners to develop accurate and scalable measurement methodologies for campaign reporting and optimization.
• Advises internal support teams and digital team on potential gaps in our tools, processes, and expertise.
• Remains current on digital marketing technologies, external resources and strategies and identify trends that add value to our business and help it grow.
• Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values, adhering to the Corporate Code of Conduct, and leading to the Lifetime Way values and beliefs.
• Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
• Regular and reliable attendance is expected and required.
• Performs other functions as assigned by management.
  
  

Level II (in addition to Level I accountabilities)

• Independently leads execution of mid-sized campaigns across multiple channels
• Ensures strategic alignment across all touchpoints and channels.
• Collaborates with business units to translate objectives into media strategies
• Analyzes campaign performance and recommends optimizations.
• Identifies gaps in tools, processes, or data and proposes solutions.
• Mentors junior team members and shares best practices.
  
  

Level III (in addition to Level II accountabilities)

• Develops and leads integrated media strategies for enterprise-level initiatives.
• Oversees agency relationships and ensures alignment with brand and business goals.
• Leads cross-functional planning sessions and executive-level reporting.
• Drives innovation in media targeting, measurement, and optimization.
• Evaluates new tools, platforms, and vendors for strategic fit.
• Coaches and develops junior team members and contributes to team capability building.
  
  

Note

Minimum Qualifications:

We include multiple levels of classification differentiated by demonstrated knowledge, skills, and the ability to manage increasingly independent and/or complex assignments, broader responsibility, additional decision making, and in some cases, becoming a resource to others. In addition to using this differentiated approach to place new hires, it also provides guideposts for employee development and promotional opportunities.

All Levels

• Bachelor’s degree in Marketing, Communications, Media Relations, or a related field.
• One or more years of experience in media, media management, media agency or a related field, with exposure to both traditional and digital channels.
• Familiarity with digital advertising platforms such as Google Ads, Meta Ads, and traditional media buying process.
• Experience in multichannel marketing, including digital advertising, social media marketing, web and landing page design, and email marketing. Understanding of how online and offline marketing tactics work together to drive results.
• Competent understanding of data-driven marketing and optimizing performance of marketing initiatives.
• Basic understanding of web analytics tools, such as Google Analytics required. Basic understanding of web technologies, capabilities, interactions and their effect on the end user experience.
• Working knowledge of Google AdWords and/or Microsoft AdCenter.
• Proven ability to manage and meet multiple, often conflicting deadlines, working in a fast-paced, high-volume collaborative environment.
• Self-motivated, able to analyze problems and identify solutions with minimal direction, flexible, and ability to work well in a fast-paced, high volume team environment.
• Strong interpersonal, verbal and written communications, and organizational skills to communicate effectively with technical and non-technical project managers across functional teams.
  
  

Level II

• Three or more years of experience in paid media or media agency roles.
• Proficient in digital platforms (google ads, meta, DSPs) and traditional media.
• Strong analytical skills and experience with campaign reporting.
• Demonstrated ability to manage multiple projects and deadlines.
• Experience working with cross functional teams and external partners.
  
  

Level III

• Six or more years of experience in paid media strategy and execution.
• Deep expertise in both traditional and digital media planning and buying.
• Strong leadership, communication, and stakeholder management skills.
• Proven track record of driving measurable business outcomes through media.
• Advanced knowledge of analytics, attribution, and media performance metrics.
  
  

Physical Requirements

• Ability to work prolonged periods sitting and/or standing at a workstation and working on a computer.
• Ability to travel across the Health Plan service region for meetings and/or trainings as needed.
  
  

In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.

Equal Opportunity Employer

Compensation Range(s)

Level I (E1): Minimum: $60,410 - Maximum: $84,000

Level II (E3): Minimum: $$60,410 - Maximum: $106,929

Level III (E5): Minimum: $71,880 - Maximum: $129,384

The salary range indicated in this posting represents the minimum and maximum of the salary range for this position. Actual salary will vary depending on factors including, but not limited to, budget available, prior experience, knowledge, skill and education as they relate to the position’s minimum qualifications, in addition to internal equity. The posted salary range reflects just one component of our total rewards package. Other components of the total rewards package may include participation in group health and/or dental insurance, retirement plan, wellness program, paid time away from work, and paid holidays.

Please note: There may be opportunity for remote work within all jobs posted by the Excellus Talent Acquisition team. This decision is made on a case-by-case basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.