Marketing Sr. Specialist (100678)

What Makes a Honda, Is Who Makes a Honda

Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

This role is responsible for driving growth in Customer Pay Repair Orders and Parts/Accessory sales for American Honda Motor Co., Inc. (AHM). The position focuses on increasing customer traffic to dealerships for vehicle maintenance and repairs through strategic in-dealer Point-of-purchase materials and targeted email campaigns. Additionally, the role supports dealership initiatives aimed at enhancing service efficiency and contributes to various new business efforts that encourage customers to maintain their vehicles across both the Honda and Acura brands. Present updates to senior leadership on program status, challenges, and opportunities. Stay informed on industry trends and competitor strategies to inform program enhancements. Foster a culture of continuous improvement and innovation within the service marketing team.

Key Accountabilities

• Maintain and evolve Express Service and Accelerated Service marketing program efforts, including POP materials, email strategy and execution, program reporting and recognition efforts, and vendor coordination.
• Collaborate with the Field and internal teams to scale support. Analyze performance, recommend enhancements, and develop onboarding/training materials for dealerships.
• Lead development and optimization of the Service Connect Program/ Online Service Scheduling (OSS) Project in alignment with standardized online service scheduling tools. Support dealer adoption through marketing, outreach, UI/UX coordination, and promotional efforts. Monitor usage metrics and create tools to track KPIs and deliver insights.
• Assist with PS&T Service Projects (SP) and Customer Experience (CX) Projects spanning multiple departments and divisions that bring value to AHM.
• Act as the primary contact for Urban Science regarding the ServiceView application. Promote usage, manage dealer performance reporting, support billing, and provide dealer training to maximize insights and adoption.
• Manage ongoing development of marketing assets related to Vehicle Service Contracts (VSC), including POP, digital content, and web pages. Collaborate cross-functionally to ensure on-brand execution and optimize content through performance analysis.
  
  

Qualifications, Experience, And Skills

• Bachelor’s degree in business administration, Marketing, Finance or equivalent work experience
• 3-10+ years in a combination of automotive sales, parts, service, research, and marketing experience
• Strong project planning, organization, and analytical skills
• Ability to multi-task
• Excellent communication skills (required)
• Process management skills such as System Trees, PDCA, Cap-Do, 5-P, and SWOT
• Proficiency with Microsoft Office Suite with emphasis on PowerPoint and Excel
  
  

Working Conditions

• This position will require 0-5% of traveling domestically.
• On-site with in-office days on the Torrance campus.
  
  

What differentiates Honda and make us an employer of choice?

Total Rewards

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Regional Bonus (when applicable)
• Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)
  
  

Career Growth

• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued Learning
• Training and Development Programs
  
  

Additional Offerings

• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Tuition Assistance & Student Loan Repayment
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs
• Free Drinks Onsite
  
  

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.