Marketing Specialist, Search Engine Optimization

Job Description

Search Engine Optimization is a fast-growing field, which is why an inquisitive mind and the desire to never stop learning are essential for this position. You will be following the sports landscape in order to stay ahead of trends, react to momentous sporting events, and every slam dunk, touchdown, and grand slam from the NBA Finals, Super Bowl, World Series, and more! This position works hand in hand with all the US Professional Sports Leagues, hundreds of Colleges, and even International soccer clubs and leagues. This is an amazing opportunity to break into sports marketing with an award-winning team at Fanatics, voted one of the best places to work in the US!

Fanatics offers an inclusive environment that celebrates thinking differently and thrives on collaboration to achieve our SEO goals. Your success will open opportunities to advance your career to a higher gear by working with creative, impassioned people across many areas of the company. If you relish challenges, want to never stop learning, and work alongside one of the best SEO teams in the industry this position is for you!

General Duties & Responsibilities

• Work on Search Engine Optimization campaigns through effective keyword research
• Use data mining & keyword research to plan and execute content-writing campaigns
• Support site and collection launch campaigns with content creation and updates
• Collaborate with other marketing and business teams to implement content strategies and develop long-form content (guides, blog posts, Q&A pages, and more)
• Support ongoing optimization of SEO campaigns. Reviewing search visibility, and finding gaps and opportunities.
• Manage content and SEO requests from internal teams and provide timely updates.
• Work with internal partners to understand marketing goals and align SEO initiatives to meet those goals.
• Analyze and effectively communicate the performance of SEO initiatives to internal stakeholders through verbal/written communication and ongoing reporting deliverables.
• Closely monitor the marketing calendar and prepare Natural Search campaigns in advance.
• Research and analyze industry changes/developments in search engine marketing with a focus on content development.
• Recommend SEO performance improvements.
  
  

Educational Requirements

• College degree in a Marketing or English field preferred, High School Diploma or GED required.
  
  

General Knowledge, Skills & Abilities

• Excellent written and oral communication skills. Strong grasp of English language and punctuation. Proficiency in other languages is a plus.
• Experience with SEO tools is helpful but not essential (especially keyword research tools)
• Demonstrated strength in analyzing data to generate insights and execute accordingly
• Proficiency in MS Office and MS Excel required
• Strong commitment to learning SEO practices and applications, and staying up to date in the field
• Self-starter who can manage multiple deadlines, strong organizational and multi-tasking skills
• Good knowledge of HTML, CSS, and web technologies is helpful.
• Analytical thinker who also thinks creatively and outside the box, brings outside-in thinking to every project, and always figures out a way to get things done
• Exceptional attention to detail, accuracy, and quality
• Experience with web analytics technology such as Omniture/Adobe Marketing Cloud, Google Search Console, or Google Analytics is a plus
• Experience in inbound linking/strategic linking is a plus
• Analytical skills are required to evaluate data and translate that to the current SEO algorithm and recommend actions.
  
  

The salary range for this position is $70,000 to $85,000 per year, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset