Marketing Specialist Principal (Remote)

Job Description


You don’t see it, but it’s there. Our employees work on the world’s most advanced electronics – from saving emissions in the City of Lights to powering the Mars Rover to protecting the F- 35 fighter jet. At Electronic Systems (ES) you’ll be among the brightest minds, working on the aerospace and defense industry’s most difficult problems. Drawing strength from our differences, we’re innovating for the future. And you can, too.

In this role you will drive storytelling through strategic marketing campaigns for the sector’s largest pursuits and programs within the Electronic Systems sector. You will be responsible for the strategic planning and execution of marketing campaigns for the Precision Strike & Sensing Solutions and Countermeasure & Electromagnetic Attack Solutions business areas. Partnering with key stakeholders, you will proactively drive campaigns that deliver measurable results based on key performance indicators. You will also build an in-depth knowledge of the organization’s technology, innovation, and culture to inform critical projects and campaigns. As a trusted advisor, you will create, drive, and oversee strategic, integrated plans to ensure message alignment, generate leads and increase return on investment in support of business priorities.

Our flexible work environment provides you a chance to change the world, without giving up your personal life. Sound like a team you want to be a part of? Come build your career with BAE Systems.



You Will


Work closely with leadership and business development across Electronic Systems to develop B2B marketing strategies for key campaigns in support of the brand, strategy and business and growth objectives.

Be responsible for implementation of corporate identity and branding standards with marketing efforts across the Electronic Systems sector.

Manage, coordinate, and support the development of key messages, sales materials and advertising

Lead the planning and implementation of integrated marketing campaigns across ES businesses, working closely with business development, government relations, media and other functional teams.

Collaborate with internal graphic designers, web developers and video team to create impactful marketing materials.

Develop marketing content and provide strategic communications counsel and guidance to senior leadership for external engagements such as speaking opportunities at industry events.

Drive collaboration across a matrixed team of diverse communications professionals.

Provide strategic communications counsel and guidance to senior leadership.

Develop and track analytics in support of functional and business objectives.

Collaborate with other business segments and BAE Systems, Inc. headquarters teams on joint marketing campaigns.

Monitor the competitive environment to proactively identify trends and potential issues for sector, campaign and communications leaders and teams. Recommend and support solutions.

Report to the Manager of Marketing & Tradeshows and be a key member of the Marketing & Tradeshows team in BAE Systems’ ES sector.

Because this role involves a combination of independent and collaborative work, this position can be conducted 100% remotely.

Because this role involves a combination of independent and collaborative work, this position can be conducted 100% remotely.



Required Education, Experience, & Skills


Bachelor’s degree in Communications, Journalism, English, or Marketing and at least 6 years of experience in a communications discipline (or equivalent combination of education and experience).

Strong writing and verbal communications skills.

Strong relationship building, negotiation, time management and influencing skills.

Strong project management skills.

Established business acumen.

Demonstrated track record of leading enterprise-level communications projects and campaigns.

In-depth knowledge of modern communications tactics, media, procedures, and concepts.

Must be a networker, collaborator and motivator with a strong desire to learn and grow.

Must work collaboratively and act as one team by supporting others to achieve our vision, and fulfill our missions.

Ability to simultaneously initiate, prioritize, and coordinate multiple tasks in a fast-paced environment.

Proficiency in all MS Office programs.

Located in New England area



Preferred Education, Experience, & Skills


Defense or high-tech industry marketing experience preferred.

Proficiency in Google Analytics or web analytics platforms.

Proficiency in digital and social media advertising platforms.

Exposure to email marketing and search engine optimization (SEO).

Exposure to Salesforce or other customer relationship management (CRM) platforms.


Pay Information

Full-Time Salary Range: $99410 - $168997

Please note: This range is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.

Employee Benefits: At BAE Systems, we support our employees in all aspects of their life, including their health and financial well-being. Regular employees scheduled to work 20+ hours per week are offered: health, dental, and vision insurance; health savings accounts; a 401(k) savings plan; disability coverage; and life and accident insurance. We also have an employee assistance program, a legal plan, and other perks including discounts on things like home, auto, and pet insurance. Our leave programs include paid time off, paid holidays, as well as other types of leave, including paid parental, military, bereavement, and any applicable federal and state sick leave. Employees may participate in the company recognition program to receive monetary or non-monetary recognition awards. Other incentives may be available based on position level and/or job specifics.



About BAE Systems Electronic Systems


BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company which delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. Improving the future and protecting lives is an ambitious mission, but it’s what we do at BAE Systems. Working here means using your passion and ingenuity where it counts – defending national security with breakthrough technology, superior products, and intelligence solutions. As you develop the latest technology and defend national security, you will continually hone your skills on a team—making a big impact on a global scale. At BAE Systems, you’ll find a rewarding career that truly makes a difference. Electronic Systems (ES) is the global innovator behind BAE Systems’ game-changing defense and commercial electronics. Exploiting every electron, we push the limits of what is possible, giving our customers the edge and our employees opportunities to change the world. Our products and capabilities can be found everywhere – from the depths of the ocean to the far reaches of space. At our core are more than 14,000 highly talented Electronic Systems employees with the brightest minds in the industry, we make an impact – for our customers and the communities we serve.

This position will be posted for at least 5 calendar days. The posting will remain active until the position is filled, or a qualified pool of candidates is identified.