Marketing Spec-D2C

Position Details

Position Location: Dearborn

Department: D2C

Reports To: Manager Retention Marketing

Job Classification: Remote

FLSA Status: Exempt

Job Band: Professional

Inspired by Hard Work In everything we do, we honor the hardworking legacy of our founder, Hamilton Carhartt. We drive innovation by finding new, better ways to achieve success. We earn trust through honesty, integrity, and authenticity. We build lasting customer relationships by delivering solutions that prioritize their needs. Above all, we believe actions speak louder than words—because we are worn by the hardest-working people of all.

Job Summary

Job Summary The D2C Marketing Specialist, Email will manage, develop and deliver email marketing for Carhartt Company Gear and Carhartt Reworked customers. They should be a marketer and storyteller who is focused on personalization, automation and segmentation first, a project manager second, a data analyst third and, finally, an email coder. Additionally, this role will support in the creation and analysis of consumer segments, ideation to help increase the email list and delivering personalized emails that drive engagement and sales. The D2C Email Marketing Specialist will collaborate with cross-functional teams, Brand and Direct to Consumer, to ensure emails are integrated to deliver a cohesive and consistent consumer experience.

Representative Responsibilities

• Define and manage content and email calendars in partnership with the Brand, Direct to Consumer Marketing and Merchandising teams
• Ensure brand integration, product relevancy and highly engaging brand storytelling are delivered to consumers to drive interaction and conversion
• Manage briefing, planning, requesting, publishing and measurement processes with internal and external marketing partners
• Partner with the creative team to develop optimal, engaging and personalized consumer messages
• Plan, execute, measure and analyze email and consumer segment performance
• Partner with the analytics team and use digital analytics/web tools to track user experiences and make changes to optimize user funnels and maximize conversion and engagement KPI’s
• Provide regular updates and KPIs and help to implement consumer experience initiatives
• Develop, manage and execute projects within budgets and set timelines
• Perform regular analysis on email best practices and trends to create and administer a “test and learn” approach to content design and establish Carhartt consumer driven best practices
• Prepare PowerPoint and/or Excel reports to analyze campaign performance and communicate results to management
  
  

Required Education

• Bachelor’s degree in Marketing or related field
  
  

Required Skills & Experience

• 2-4 years marketing experience, to include at least 1 year of experience with email; agency experience is a plus
• Strong computer skills; proficient in Microsoft Excel and PowerPoint
• Ability to understand and report on digital marketing and email campaigns
• Ability to execute under tight deadlines and within budget parameters
• Strong written and verbal communication skills
• Organization and attention to detail
• Apparel, Retail or Consumer Products marketing experience preferred
  
  

Physical Requirements and Working Conditions

• Office Environment
• Sedentary; lifts up to 10 lbs. involves sitting most of the time but may involve walking or standing for brief periods of time.
• Office equipment used: such as computer, copier, projector, phone, etc.
• Light Travel; up to 10%
• This position has a Hybrid location: Associate will work on-site regularly as needed for work activities.
• Carhartt is a tobacco free workplace.
  
  

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.