Marketing Manager - Active Adult

R0170481 Remote Texas

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• Overview
• Job Responsibilities
• Success Profile
• Trending
• Benefits
  
  

Overview

Greystar is looking for dedicated and hard-working individuals who want to help us continue to be the best at what we do. Today, we are the largest rental housing operator and developer in the US and one of the largest global investment management companies, delivering industry-leading services to investors, clients, and residents. We offer unrivaled professional development and career growth opportunities to our team members and look forward to welcoming you to Greystar, where our people are what make us the Global Leader in Rental Housing.

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Job Responsibilities

About Greystar

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over 1,000,000 units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

Job Description Summary

The Marketing Manager will play a key role in developing and executing strategic marketing initiatives that enhance brand presence, support client objectives, and drive property performance across our portfolio. This role requires a results-driven marketing professional with experience in brand building, digital marketing, and data-driven decision-making.

The ideal candidate will bring at least three (3) years of corporate-level marketing experience in the property management or related industry, supported by a four-year college degree in Marketing, Communications, Business, or a related field. The Marketing Manager will collaborate closely with internal teams and clients to deliver impactful campaigns, manage reporting, and ensure marketing efforts align with overall business goals.

Key Skills And Competencies

• Minimum 3 years in a marketing role is required.
  
  

Proficiency in Microsoft Excel, PowerPoint, Canva, and Google Analytics

Strong experience in developing and implementing brand strategies

Ability to create and present client reporting and marketing performance analyses

Excellent project management, communication, and cross-functional collaboration skills

Creative mindset with the ability to translate data and insights into actionable strategies

This team member is required to be located in the central region.

Job Description

• Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.
• Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.
• Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.
• Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.
• Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.
• Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
• Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.
• Provides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.
• Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.
• Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library – includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.
• Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.
• Conducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance.
• Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
• Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
• Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
• May supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance and make tough decisions when necessary.
• Senior role may be assigned based on experience and/or responsibilities assigned.
  
  

The salary range for this position is $70,000 - $90,000 based on experience.

Additional Compensation

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

• Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.
  
  

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.
• Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
  
  

Greystar will consider for employment qualified applicants with arrest and conviction records.

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Success Profile

What makes a successful Greystar team member? Check out the top traits we’re looking for and see if you have the right mix.

• Professional
• Risk-Taker
• Detail-oriented
• Collaborative
• Strategic
• Communicator
  
  

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Trending

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Meet our people and discover how you can make an impact providing a home to people across the world.

"Working at Greystar has been an eye opening experience. From day one my supervisors have been enthusiastic and attentive to everything I need to be great at my job. I feel appreciated and know that I’m an important asset to them. Everyday I’m encouraged to improve my knowledge and develop new financial skills while being excited to do so. I was also nervous transitioning from the Marine Corps into the civilian workforce, but with the support of the Greystar accounting family that transition has been much easier."

• Adam
  
  

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Benefits

Healthcare

Health insurance (including company-paid opportunities) is offered, along with competitive dental (US Only) and vision insurance* plan options

• in select countries
  
  

Retirement Planning

We know planning for retirement is a top priority for our team members. We offer competitive retirement savings plans including employer-matched 401(k) plans (US Only) and country-specific Pension Schemes to ensure the security of your financial future.

Paid Time Off

Full-time team members receive generous paid time off – including your birthday! – as well as paid sick leave, personal days, and company holidays*

• varies by country
  
  

Paid Parental Leave

Maternal and paternal paid leave is available for the birth or adoption of a child

Professional Development

Ongoing support is available for career advancement opportunities in addition to corporate training programs

Employee Assistance

Program

Experienced counselors are available 24/7 for confidential assistance to listen and help you find solutions at no cost to you

Note: Outlined benefits may vary by international region.

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