Marketing & Engagement Specialist

We are looking for a Marketing & Engagement Specialist to help identify new opportunities and support outreach, campaigns, content, and programs that connect Ludus with performing arts organizations nationwide.

Ludus is a SaaS company that builds digital tools trusted by thousands of organizations of all sizes to power their event ticketing, marketing, fundraising, retail and registration needs.

Ludus is seeking a Marketing & Engagement Specialist to help us connect with and support performing arts organizations nationwide. This role combines audience research, outreach, and content strategy to foster strong relationships and generate high-quality leads within the theatre, dance, and music communities.

As a key member of the marketing team, you’ll represent Ludus at conferences, webinars, and outreach events, helping to identify new market opportunities and shape campaign strategies. You’ll also contribute to professional programming and ensure our messaging and materials resonate with the broader performing arts community.

Join us in our mission to bring people together through shared experiences and building digital tools for arts organizations.

Learn More About Ludus Here

Things you should know before applying

At Ludus, our mission is to bring people together through shared experiences. It’s a big goal that allows for limitless expansion to make a difference in the world.

We get shit done, move fast, and are constantly learning and adapting. We embrace low process and high trust to navigate change and figure out what works.

We believe success is never final and when you think it is, that is when you fail. For us, success is a sum of small efforts, including trial and error, so we move at an unrelenting weekly pace.

In order to grow as a company and individually, discomfort is necessary so we can continue exploring new ideas and push ourselves to build quality tools to offer the best solutions for our customers.

If you prefer a hand-holding environment where everything is black and white, that’s not us. If you’re a self-starter and can thrive in controlled chaos, Ludus is the place for you — it’s time to find your role

What You'll Be Doing

• Conference & Event Representation
  
  

Represent Ludus at national and regional conferences, workshops, and events, occasionally leading sessions or presentations on your own.

• Campaign & Outreach Strategy
  
  

Plan and execute targeted outreach campaigns for theatre, dance, and music communities. This includes identifying key segments, creating assets, and ensuring follow-through and follow-up.

• Content Development
  
  

Develop and create a range of marketing materials, including outreach content, newsletters, blog posts, and session outlines, tailored to the needs of performing arts organizations.

• Educational Programming & Event Support
  
  

Collaborate on the development and delivery of workshops, professional development sessions, and conference presentations that reflect the Ludus brand and mission.

• Cross-Team Collaboration
  
  

Partner with the marketing, sales, and support teams to align messaging, share insights, and continuously improve lead generation and engagement efforts.

Traits we're looking for

(In no certain order)

• Understanding of the Performing Arts Landscape
  
  

Familiarity with the culture, challenges, and language of performing arts organizations, particularly in K–12 education, community programs, or nonprofit arts.

• Strong Public Speaking & Presentation Skills
  
  

A confident, engaging presenter with experience speaking in front of groups—whether at conferences, professional development workshops, webinars, or in classroom settings.

• Webinar & Virtual Event Experience
  
  

Familiarity with platforms like Adobe Connect, Livestorm, Zoom, or similar webinar tools.

• Comfort with Design Tools
  
  

Ability to work with basic visual layout or design tools such as Canva, Figma, or Adobe Creative Suite to support marketing materials and presentations.

BONUS Qualifications

• Background in performing arts: theatre, dance, music, or arts education.
• Experience with Hubspot
  
  

Personal Attributes

• Self-Motivated: Shows initiative, follows through, and brings ideas to the table without waiting for instruction.
• Flexibility: Comfortable navigating shifting needs, event schedules, and a fast-growing organization.
• Strategic Thinking: Understands how their work supports broader goals and adapts efforts accordingly.
• Curious & Analytical: Naturally inquisitive with an interest in identifying patterns, trends, and audience behaviors that inform strategic decisions.
  
  

Perks

Health Insurance (Medical, Vision, Dental) — Provided by Blue Cross Blue Shields and Guardian. Ludus covers 90% of the premium of our employees and 50% of all dependents.

401(k) matching — Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%).

Profit Sharing and Stock Options — We believe in sharing our success and offer annual profit-sharing bonuses during profitable years, along with stock options that give employees a stake in our long-term growth and success.

Personal Wellness — $50 monthly reimbursement that can be used on anything personal wellness related.

Experience Credit — $100 yearly reimbursement toward concert tickets, theatre tickets, etc. to encourage shared experiences.

Flexible PTO — Take the time you need for vacation or personal days - simply work with your team to ensure everything runs smooth while you are away.

Sick Days — We do not track sick days. If you're under the weather, we expect you to take the time needed to recover within reason.

Role Details

• Salary Range:
• Travel: Up to 40% annually, varying by season and event schedule. Includes occasional evenings/weekends.
• Location: West Michigan Hybrid
  
  

Apply for the job

Interested in joining our growing team? Then we'd love to hear from you!