Marketing Coordinator

About Smithey Ironware

Join the Smithey Ironware team as we grow to become the next great American cookware company. We're on the lookout for a talented Marketing Coordinator to join our small and dynamic team. This individual will be instrumental in shaping and amplifying our brand communications, fostering engaging conversations with consumers, and strengthening our brand equity. The ideal candidate seamlessly blends the art and science of marketing, from crafting witty copy to analyzing key performance indicators (KPIs) that drive strategic marketing decisions.

Responsibilities

• Content Management: Assist with the Smithey content calendar, helping to plan and execute weekly content-based communications across various channels, including social media, email, SMS, affiliate, TV, and blog.
• Email Conception and Execution: Develop and coordinate email briefs with external design resources and schedule using email marketing platforms.
• Brand Guardian: Maintain Smithey brand standards with third-party graphic design vendors to ensure consistency across all marketing materials.
• Copywriting: Directly produce copy for various communication channels, manage and edit third-party copy, and consistently represent the authentic voice of the Smithey brand.
• Marketing Strategy: Collaborate with the Smithey management team to identify and engage new potential target customer segments, developing strategies for relevant content creation.
  
  

Requirements

• BA/BS Required. Marketing concentration a plus.
• Communication Skills: Strong written and verbal communication skills, capable of embodying the Smithey brand voice across multiple channels.
• Social Media Expertise: Proficiency in major social networking platforms, with the ability to manage both in-house content production and agency campaigns.
• Email Marketing Experience: This role requires familiarity with creating and scheduling emails using platforms such as Klaviyo, MailChimp, Hubspot, or similar tools.
• Digital Tools: Familiarity with digital editing tools such as Adobe suite, Canva, Figma, etc.
• Adaptability: Highly motivated, positive, and willing to wear multiple hats in a small, high-growth, entrepreneurial environment.
  
  

If you're passionate about marketing, have an interest in food or cooking, possess a keen eye for detail, and thrive in a fast-paced environment, we'd love to hear from you. Join us in shaping the future of Smithey Ironware as we redefine the cookware landscape in America and beyond.

REPORTS TO: Senior Marketing Manager

LOCATION: Charleston, SC