Marketing Coordinator
Senske Services
Date: 18 hours ago
City: Coppell, TX
Contract type: Full time
Job Details
Description
Key Responsibilities:
The Perks
Description
Key Responsibilities:
- Paid Search & Local Service Ads -LSAs: Assist with Google Ads and Bing Ads campaign management, including updating search terms and negative keyword lists. Monitor campaign performance, flagging issues for the Marketing Manager and/or agency partners. Support new campaign builds using pre-established templates. Maintain LSA credentials and business details, ensuring accuracy across accounts. Update service areas, service types, photos, and business bios as needed.
- Paid Social Media & 3rd Party Advertising: Assist in building new paid social media campaigns based on templates. Proof ad designs and draft ad copy for approval. Pause or update social ads as directed. Manage third-party ad platforms, ensure correct contact details, budget updates, and campaign monitoring.
- Direct Mail & Tracking: Generate and maintain UTM codes, call tracking numbers, and QR codes for direct mail campaigns. Assist in proofing and quality-checking direct mail creatives.
- Reporting & Optimization: Populate and maintain monthly performance scorecards. Upload customer lists for retargeting in PPC and paid social media. Organize and maintain media assets.
- Competitive Analysis & Testing: Assist in keyword tracking and competitor analysis. Conduct bi-monthly PPC and paid social audits to identify performance gaps. Support new ad testing.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-2 years of experience in digital marketing, advertising, or a related field.
- Basic knowledge of Google Ads, Bing Ads, Facebook Ads Manager, and digital advertising principles.
- Strong analytical skills with a desire to learn campaign management and optimization.
- Experience with SEMrush, Google Keyword Planner, and analytics tools is a plus.
- Highly organized with excellent attention to detail.
- Strong written and verbal communication skills.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- A proactive and problem-solving mindset with a willingness to learn and grow.
- Excellent professional business skills, including verbal, written, analytical, and organizational skills required.
- Mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook, and PowerPoint required, with working knowledge or desire to learn various AI and analytics tools.
- Strong understanding of current online marketing advertising, strategy, and best practices.
- Tech-savvy and enthusiastic learner, staying ahead of the ever-changing marketing landscape.
- Ability to think critically and to interpret and apply processes across many different areas.
The Perks
- Competitive Hourly Pay - Life is expensive! We believe in paying well.
- Your job is safe with us. We are a fast-growing company, which means you will have opportunities to advance your career – we promote from within!
- Do you want to work with your friend? We offer a referral bonus!
- Affordable health care packages that include medical, dental, vision and life insurance
- Company paid short-term disability and paid life insurance
- 401K with Employer Match, 9 Company Paid Holidays, Paid Vacation (accrue up to 1 week of paid vacation your first year), Paid Sick Leave (accrue up to 1 week of paid sick leave your first year)
- Team celebrations year-round!
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