Marketing & Communications Manager
General Dynamics Land Systems
Date: 1 week ago
City: Sterling Heights, MI
Contract type: Full time

- Company Information:
About The Role
We are seeking a skilled Marketing Communications Manager to lead our corporate communication efforts and team. As a Marketing Communications Manager, your main duties will include creating marketing and promotional communications strategy and plans that support our customer base and current market trends. The successful candidate will have a deep understanding of current marketing trends, excellent leadership skills, and the ability to make strategic decisions. If this seems like an area of interest, please read on and apply to find out more about what this position does as a key member of the Marketing and Communications team.
Responsibilities To Anticipate For This Role
- Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction
- Lead, coach and mentor team member to ensure marketing and communication strategies, projects and goals are being met
- Prepare detailed media activity reports
- Plan and manage the design, content, and production of all marketing materials
- Work with different marketing teams to generate new ideas for social content to drive communications
- Plan and implement promotional campaigns
- Manage and improve lead generation campaigns, measuring results
- Monitor, analyze, and report on the effectiveness of communications strategies
- Manage the organization’s brand and reputation
- Consult with Leadership to develop effective communication procedures and policies for various situations
- Perform communications research and monitor the progress of various communications strategies
- Proven work experience as a Marketing Communications Manager
- Proficiency in MS Office, business software (e.g., CRM) and data analysis and reporting
- A strong understanding of effective PR and Strategic Marketing Communications
- A background in defense and government communications
- Up to date with the latest trends and best practices in online marketing and measurement
- Excellent communication, presentation, and leadership skills
- Demonstrable experience with marketing plans, media relations, and event management
- BSc degree in Marketing, Communications, or relevant field
- Minimum 7-10 years related experience, including team leadership
- Ability to travel (up to 10%) and possess/be able to acquire and maintain a valid passport
Whether you are starting your career or an experienced professional, we offer a Total Rewards package that is impactful and built for you.
- Healthcare including medical, dental, vision, HSA and Flex Spending.
- Competitive base pay, incentive pay that rewards individual and team performance, and comprehensive benefits.
- 401k Match (6%).
- Educational Assistance.
- 9-80 Work Schedule (This position’s standard work schedule is a 9/80. The 9/80 schedule allows employees who work a nine-hour day Monday through Thursday to take every other Friday off).
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