Marketing and Communications Manager
El Paso Locomotive FC
Date: 1 week ago
City: El Paso, TX
Contract type: Full time
RESPONSIBITLIES
- Oversee all marketing strategies and tactics including traditional and digital media, digital media strategies and buys, social media and strategies, budget management, brand concepts and awareness, and Community Relations.
- Oversee internal creative, video, and graphic design team to protect the team’s look, image, and brand identity and create engaging content.
- Create marketing initiatives that drive consumer awareness, engagement, and interest in all things related to the team.
- Manage and monitor the marketing budget, ensuring effective allocation of resources to maximize ROI across campaigns and initiatives.
- Conduct post-campaign analyses to track performance metrics, measure success, and optimize future initiatives.
- Design and implement multi-channel advertising campaigns across traditional platforms (TV, radio, print, billboards) and digital platforms (social media, search engines, display ads) to boost brand visibility and ticket sales.
- Collaborate with media buying agencies and vendors to negotiate placement, timing, and budget for advertising campaigns.
- Direct end-to-end execution of newsletter campaigns through Mailchimp, orchestrate segmentation, targeting, retargeting strategies, and design visually engaging newsletters.
- Manage back-end operations for website maintenance through WordPress, encompassing search engine optimization, landing page creation, content updates, and design enhancements.
- Oversee social media platforms (Instagram, Facebook, Youtube, TikTok, and Twitter) to include up-to-date and engaging content.
- Monitor and analyze social media KPIs, web traffic metrics, and SEO to optimize performance across channels.
- Work with Sr. Director, Analytics to understand audience segments and prospects, to drive campaigns, maximize revenue, and achieve sales goals.
- Work with the sales team to create premium and unique inventory options that drive Corporate Partnership, Season Ticket, and Premium & Group sales revenue.
- Assist with identifying and targeting market segregation of businesses in the region to build sales databases and create leads for the sales staff.
- Develop strategies for merchandise sales and brand licensing opportunities, working closely with retail partners to promote team-branded products.
- Handle administrative details related to the marketing team and work as a guide to ensure all team members are working in tandem with each other to achieve marketing goals and initiatives.
- Candidate must have a college degree in marketing and or sport's business management.
- Candidate must have experience working in soccer, USL experience a plus.
- Candidate must be able to work in the United States without the need for sponsorship.
- Candidate must have previous graphic design and social media experience in their past roles.
- Candidate must have at minimum four year's of experience as a Marketing Manager or Coordinator at a senior level of a staff and function.
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