Marketing Analytics Analyst
Kohl's
Date: 6 days ago
City: Menomonee Falls, WI
Contract type: Full time
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About The Role
As Marketing Analytics Analyst, you will identify and communicate business insights through customer, sales, promotional, digital and/or competitive data analysis. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data, and develop insights into stories to assist with critical business decisions.
What You’ll Do
What Skills You Have
About The Role
As Marketing Analytics Analyst, you will identify and communicate business insights through customer, sales, promotional, digital and/or competitive data analysis. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data, and develop insights into stories to assist with critical business decisions.
What You’ll Do
- Review standard and intermediate ad hoc analysis requests from business partners for customer, program, offer and/or channel needs.
- Consult with business partners to identify primary and secondary business analyses and KPIs required to support business decisions
- Develop end-to-end project timelines for analysis deliveries
- Identify and collect primary and secondary data variables to holistically answer business questions
- Maintain an understanding of the structure and location of various data sources to be utilized
- Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions
- Identify and set up processes for data quality checks
- Execute setup and data pull for analyzing various marketing programs, including A/B Testing
- Review relevant data sets and analyses to develop detailed and informed insights and implications to inform strategy and decisions
- Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners in support of internal business decisions
- Additional tasks may be assigned
What Skills You Have
- Bachelor’s Degree or equivalent
- 2+ years’ experience in analytics
- Basic SQL and/or SAS skills
- Strong communication skills
- Experience presenting complex data analysis to lateral business partners
- Basic experience with Tableau/Visualization Software Experience
- Master’s Degree or equivalent
- R/Python programming skills
- Retail knowledge
- Basic retail knowledge
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